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Articles: Marketing Automation
Unlock customer insights that increase sales.
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Valuable takeaways from leading-practice companies.
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
Companies that take a data-centric approach to customer strategies have the advantage.
New channel marketing solution adds to a newly enhanced marketing automation offering.
New Customer Engagement as a Service brings social media marketing, mobile integration, and customer analytics to a single platform.
MyPreferences technology will integrate with the Responsys platform to deliver Interact Preference, Responsys' new offering for unifying customer preferences across marketing channels.
With big data and predictive analytics, marketing can deliver leads sales can convert.
Advanced reporting, workflow, marketing automation, and mobile access are added to version 1.5.
The solution helps marketers attribute actual leads, sales, and conversions.
Companies want to measure "ideal" customer profiles and lead behavior.
The start-up has already pulled in $1.53 million in seed funding to fuel growth.
SumAll now correlates YouTube data with other social and business analytics to help marketers discover the true value of broadcasting their brands.
Partnership between On Campus Media and Campus Special gives local brands exposure to more than 11 million students.
Launch of Social.com app weds social listening and CRM contact data.
Voice-based marketing automation platform adds critical call tracking data piece to marketing analytics puzzle.
The Foredeus acquisition brings big data and integrated marketing communications together.
Infor Epiphany Marketing 10.0.2 now supports Infor Workspace and Infor User Experience.
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Companies: Marketing Automation
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