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Articles: Marketing Automation
The funding will go to support growth of the company's advertising and Web site optimization platforms.
Campaign Influence transforms the decision-making process for companies using the Salesforce Marketing Cloud.
Mobile marketing app connects organizations to members and clients for one flat $99 per year fee.
Stand out with data-driven marketing.
Marketing platform transforms social marketing from "Likes" to lifetime value.
The company's stated goal is to support business users wherever they are and on whatever devices they're using.
Company highlights innovations to help businesses unite their organizations, connect with their customers and get the most value from their information technology investments.
Enterprise customer intelligence solution built for Salesforce Touch platform.
New templates and user interfaces simplify email content creation.
ANA survey finds little change in priorities since 2006.
New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management.
Three new data capture options are integrated into the company's enterprise CRM solution.
Solution aims to increase audience engagement across Web properties, mobile apps, online stores, and more.
Enhancements enable businesses to create more personalized customer experiences.
Facts and fictions about the IT/marketing relationship.
The transaction adds to Stream's sales and lead generation portfolio.
The partnership expands brands' ability to use consumer-generated content.
Why your business needs both—and when.
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
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