Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
Daily News,
Posted 01 Dec 2010
With new industry- and department-specific capabilities, PivotLink expands its BI prowess.
Daily News,
Posted 30 Nov 2010
Marketing From The Cloud Research Brief: How Digital Marketers Are Using SaaS Based Software Tools '10: Survey respondents have adopted cloud-based web analytics tools but have shied away from lead nurturing software.
Daily News,
Posted 30 Nov 2010
A Deloitte study uncovers the changing face of brand advocates and the necessary steps companies must make to get influential consumers on their side.
Daily News,
Posted 30 Nov 2010
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
Daily News,
Posted 30 Nov 2010
American Customer Satisfaction Index E-Business Report '10: FoxNews.com and Google take top honors, while popular social networking sites leave members wanting more.
Daily News,
Posted 16 Nov 2010
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
Daily News,
Posted 16 Nov 2010
Six weeks after resigning from Oracle under a cloud of controversy, Charles Phillips is handed the reins at Infor.
Daily News,
Posted 04 Nov 2010
Alterian hopes to capitalize on Asian-language sentiment analysis with its acquisition of Intrepid social media analytics.
Daily News,
Posted 04 Nov 2010
destinationCRM.com Exclusive: A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum.
Daily News,
Posted 26 Oct 2010
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Daily News,
Posted 22 Oct 2010
Virtual agents are the newest channel for customer service.
Viewpoints,
Posted 19 Oct 2010
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Daily News,
Posted 18 Oct 2010
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Daily News,
Posted 18 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Daily News,
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Universal profile management directs all relevant communications through the channels that customers prefer.
Viewpoints,
Posted 11 Oct 2010
How to tailor online customer experience to boost loyalty and drive revenue.
Viewpoints,
Posted 01 Oct 2010
|