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Articles: Marketing Automation
SumAll now correlates YouTube data with other social and business analytics to help marketers discover the true value of broadcasting their brands.
Partnership between On Campus Media and Campus Special gives local brands exposure to more than 11 million students.
Launch of Social.com app weds social listening and CRM contact data.
Voice-based marketing automation platform adds critical call tracking data piece to marketing analytics puzzle.
The Foredeus acquisition brings big data and integrated marketing communications together.
Infor Epiphany Marketing 10.0.2 now supports Infor Workspace and Infor User Experience.
The new solution brings predictive analytics to marketing initiatives.
Unites digital marketing with enterprise data warehouse capabilities.
The app adds efficient routing and combined PDF attachment features.
New content creation integrations add to email marketing functionality for SMBs.
The product, developed with Scanbuy, lets digital marketing agencies simplify mobile campaigns.
New offering combines text discovery and sentiment analysis with the power of predictive analytics
The update includes mobile capabilities for all smartphone and tablet users on both Apple and Android platforms.
Tools are only valuable if they can be found and used.
Marketing automation, analytics remain in high demand.
The deal leads to the creation of the ReachForce Connected Marketing Data Hub to provide continuous marketing data enrichment and insights to help marketers.
Why Mark Zuckerberg is not the father of social networking.
Letting customers share ownership of their experience should be a priority.
At annual user conference, Infusionsoft Spring 2013 Release is unveiled.
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