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Articles: Marketing Automation
Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.
New capability expands email marketing against contacts in a CRM system.
New program makes it easier for advertisers to create sophisticated campaigns.
New features enable the application of behavioral and contact data to automated campaigns.
CallModo lets advertisers assign unique phone numbers to each campaign to see which ones generate results.
Marketers can identify and highlight popular photos of their products to share on Pinterest.
Digital marketers can store and analyze large amounts of customer data.
New integrations ease Microsoft Outlook, email marketing, and proposals management.
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
The analyst firm warns insurers to treat each customer as an individual or risk being left behind.
Cloud-based tools deliver new insight into content.
New app allows gaming providers to hit players with in-app marketing messaging.
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
The new release introduces sales and marketing automation features for small businesses.
Venuelabs powers retail, hotel, quick-serve restaurant, and fast casual industry insights.
Five tips to help you get it right.
Integrating data is the first step.
The live chat app is designed to help e-commerce retailers combat cart abandonment.
Combination helps B2B marketers connect buyers and advocates on the social Web.
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Companies: Marketing Automation
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