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Articles: Marketing Automation
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
Customers' app journeys hold the key to new opportunities.
We ask the experts where the industry is headed in the new year.
Despite slow early adoption, the big data behemoth is here to stay.
Go from failure-centric to customer-centric.
The acquisition will give Oracle new offline analytics capabilities.
Added tools provide campaign scheduling capabilities and a follow-up recommendation engine.
The new release provides call analytics and automation for every stage of the customer journey.
SmartChat function transforms simple email into a live and friction-free seller-buyer collaboration environment.
HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.
Full Circle CRM's Opportunity Gatekeeper provides campaign influence and ROI metrics for marketers.
Through its proprietary predictive algorithms, YouAppi delivers customers predicted to generate the highest post-conversion lifetime value.
SocialBro Monitoring adds to the company's Twitter marketing platform.
Partnership facilitates real-time data integration and immediate optimization of communications to new digital customers.
Mailify, already a household name in Europe, offers responsive email campaign design, cloud sync, A/B testing, and more.
The new Visual Playback solution helps marketers prevent costly violations of consumer privacy.
Gain a complete view of the sales funnel to achieve a common goal.
Workflow tools simplify content marketing planning, production, and reporting.
Idomoo Personalized Video Engagement Platform gives customers highly relevant, meaningful, and emotional experiences.
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