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Articles: Marketing Automation
CircleBack brings enterprise-level contact intelligence to marketing automation.
A technological integration between the two complementary solutions will provide more data agility.
PandaDoc is enabling businesses to speed up proposals and document signing.
The acquisition of Appinions adds deep data science capabilities to ScribbleLive's SaaS content marketing platform.
The acquisition brings automated optimization to Localytic's marketing platform.
Companies join forces tro deliver more data about marketing campaigns.
Infer's newest offering predicts which customers or prospects will buy within three weeks.
B2B marketing company provides demographic and intent data.
New B2B marketing automation tools aim to help reps cultivate higher-quality leads.
Conversica's AI-driven lead conversion software now works seamlessly with Marketo's engagement marketing platform.
The two companies will enable brands to deliver greater personalization and customer engagement.
Email marketing provider increases customer base as it continues to expand its product offerings.
Solution allows marketers to personalize mobile apps and perform A/B testing.
People-based solution allows marketers to connect to discrete consumer groups across connected devices.
New connections will drive more personalized experiences.
New functionality provides marketers with heightened insight into the impact of their video marketing programs.
Restaurants and retailers can now pair actionable insights with program benchmarks to improve customer performance.
Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data.
With only 10 percent of companies integrating CX processes, Oracle makes integration a priority.
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