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Articles: Marketing Automation
Lead management, integrated lead lifecycle with calendar functionality, new user interface, and greater list upload and lead assignment capabilitiesround out the enhancements.
PowerScore allows users to define criteria to automatically score leads and contacts.
Offerings help businesses implement and optimize marketing initiatives.
New responsibilities extend beyond their original skill sets and training.
OpenView gains access to key business analytics and benchmarking tools
The seed money will be used to expand its real-time marketing and data solutions.
Natural language processing application rates social media leads based on posting histories.
Company strengthens its cloud CRM package targeted email tool.
The check printing firm further expands into the marketing and business services market with this $27 million deal.
Partner solutions from GoodData and Birst unify data and deliver actionable insights.
The app makes it easier to create and track digital marketing materials.
With the fourth generation of Chatter Mobile, employees will be able to edit records, view dashboards and take any business action.
Online marketers can now engage brand influencers and their social ‘look-alikes.'
Platform brings marketing technologies and data together.
Whisper Message and Call Recording On/Off round out the newest product upgrades.
The addition lets ReachMail users to identify traffic to their Web sites.
New partnership creates a ‘world-class' marketing platform.
New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.
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Companies: Marketing Automation
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