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Articles: Marketing Automation
AboutTheData.com lets companies see and update the marketing information about them that Acxiom shares with clients.
The new version enables in-browser, drag-and-drop creation of multichannel marketing campaigns.
The pairing allows businesses to build and send targeted email marketing offers to their business leads and customers.
The marketing automation company hires Christian Nahas as new CEO.
Nearly half of marketing executives don't use big data to understand customers.
Marketers and consumers are on different pages when it comes to email marketing effectiveness.
Offer prospects a positive brand experience at the very first consumer touch point.
The upgraded solution features new interfaces, segmentation, and workflow functionality.
SmartContent delivers the right message in real time to Web site visitors.
HYFN8 leverages proprietary technology, allowing marketers to listen, respond, and predict user behavior.
Yes/No Response allows Trumpia users to gain immediate feedback from their subscribers with 'Yes' or 'No' answers via mobile text.
CRM Evolution panelists uncover the need to use CRM for more than just selling tickets.
Social Advocator opens a new line of communication between consumers and brands.
4INFO's AdHaven Bullseye now offered within the Acxiom Collaborative Targeting Suite.
Infusion E-Business services will analyze the effectiveness of search engine marketing.
The infusion of money will help the company build out its CRM Intelligence Platform and sales and marketing solutions.
Performance Edition will combine Sales Cloud, Service Cloud and Salesforce Platform with Data.com, Work.com, Identity, Live Agent, Knowledge and additional sandbox functionality in a single solution.
Improvements and added functionalities shift company focus to SMBs.
The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office.
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Companies: Marketing Automation
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