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Articles: Marketing Automation
Predicted lifetime value, distance-to-store, and householding capabilities empower retailers to unify customers' online and offline experiences.
Premium data from Gorkana, influencer searching, social dashboards, Google Analytics, and 50 other features now available
eContacts' new features enable sales people to immediately take action when new leads or contacts are created.
Vibes is one of the launch partners for the IBM Universal Behavior Exchange (UBX), adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.
Connect integrates mobile app consumer data with a real-time programmatic ad platform.
AppFigures brings app store performance data to Microsoft Power BI.
Users can now connect Act! Essentials with hundreds of Web applications, synchronize contact and customer information, and automate processes across platforms.
Stackla Plugins help businesses integrate user-generated content throughout the marketing stack.
Autopilot Headsup lets marketers deliver personalized customer journeys through the Web or mobile apps.
Personalization Engine helps marketers coordinate email, Web, and mobile experiences in real time.
The two companies are first for the small business segment to be added to the Facebook program.
The partnership results in platform integration for their respective digital customer engagement tools.
Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken.
Talkwalker Content Analytics IQ helps marketers with lead generation from social media.
Medallia Ask Now delivers A/B testing for improved surveying.
The new offering combines search ad campaigns with landing page testing.
Combined solution will deliver contextual microlocation experiences to consumers via Teradata Integrated Marketing Cloud.
Quantcast Audience Grid is an open data platform for digital advertising.
Hearsay Mail combines marketing automation with a personal human touch to help advisors build and deepen client relationships.
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