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Articles: Marketing Automation
The updated platform enables marketers to better customize YouTube gadgets for in-video advertising.
Merchants and banks tie sales to past purchase behavior.
Generating roughly $300 million in 2013. AR apps are catching marketers' attention.
SimpleFeed's predictive publishing capabilities deliver a 53 percent lift in engagement
Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.
Along with mobile, new tools and technologies are changing email marketing—is your brand ready?
When definitions are in flux, flexibility is key.
Consumer Insights aggregates customer data from other Gigya products to create a single profile.
Six tips for turning online visitors into shoppers.
Savo attributes a 30 percent increase in new client engagement to new products and key partnerships.
New offering lets marketers identify opportunities from customer behavior and interaction histories.
Infer Smart Signals draws on the Web to provide sales reps insight on prospects.
GoDaddy's Get Found solution will keep SMBs' contact information up to date.
SDL Customer Experience Cloud Helps marketers deliver a consistent experience across devices and languages.
The acquisition helps B2B subscription companies boost recurring revenue and doubles ServiceSource's addressable market to more than $600B
Full Circle's Easy Campaign Member Status is a marketing tool to streamline campaign creation and maintenance for marketers.
Zeta Interactive and ClickSquared together create a solution set for managing the full customer lifecycle.
Side-by-Side Heatmaps lets users see every mouse click, scroll, and move simultaneously.
Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.
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Companies: Marketing Automation
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