Former Salesforce.com executive to help drive company's international expansion.
Daily News,
Posted 19 Apr 2011
The new software solution combines analytics, interaction automation, and personalization across channels.
Daily News,
Posted 19 Apr 2011
Being the preferred brand is not enough in the face of quickly shifting market dynamics
Insight,
Posted 15 Apr 2011
Schools shift focus to generate more inquiries in-house and boost technology investments
Insight,
Posted 15 Apr 2011
Expenditures will exceed $1 billion worldwide by 2013
Insight,
Posted 15 Apr 2011
Most consumers are not active users, study shows, but easing access may spur participation
Insight,
Posted 15 Apr 2011
Active Endpoints leads a new wave of companies consumerizing SaaS through user-driven customizations.
Daily News,
Posted 15 Apr 2011
CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.
Daily News,
Posted 14 Apr 2011
New Web-based service will also feature automated lead-generation and customer service options.
Daily News,
Posted 08 Apr 2011
A new tool enables marketers to build one-to-one relationships with customers.
Daily News,
Posted 31 Mar 2011
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
Daily News,
Posted 28 Mar 2011
The cloud-based solutions will provide marketers with real-time social media analytics.
Daily News,
Posted 24 Mar 2011
Key features include Twitter and Lithium social customer channels, automated customer answers, advanced reporting, and support for 33 languages.
Daily News,
Posted 23 Mar 2011
Adapting to a new marketing structure
Viewpoints,
Posted 18 Mar 2011
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Front Office,
Posted 17 Mar 2011
Cognos solution leads to 50,000 new visits and revenue growth
REAL ROI,
Posted 17 Mar 2011
Too much familiarity can repel customers, so designers must take pains to build the right systems
Magazine Features,
Posted 17 Mar 2011
How to Demystify Women's Purchasing Behavior
Magazine Features,
Posted 17 Mar 2011
Sales and marketing teams must be connected for a win-win scenario
Insight,
Posted 17 Mar 2011
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