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Articles: Marketing Automation
The acquisition of Brandify increases Where2GetIt's local digital marketing capabilities.
Partnership integrates user-generated content and experience management capabilities into social relationship infrastructure.
The new platform promises to tie together all of Oracle's recent acquisitions.
Savo Inspire allows marketers to create multimedia communications that average six times higher open rates.
Mindmatrix has added mobile text messaging to its marketing automation and sales enablement platform.
Consumers like receiving notices, but companies need to use them cautiously.
Using smartphones, tablets, and creative displays, retailers can give consumers the best of both worlds.
Ad retargeter helps ticket aggregator's ad click-through rate rise to triple the industry average.
Sales enablement technology helps answer questions for custom orders.
IntelliResponse OFFERS helps companies improve cicks and conversions across online customer service channels.
New deal empowers marketers to manage, track, and improve ROI for LinkedIn Advertising.
Spredfast Performance Index gives brands a way to evaluate their social performance within unique business contexts.
Small businesses can leverage CRM faster and better in a digital world.
Ifbyphone's Spring 2014 Release enables marketing and sales teams to monetize and manage the surge of inbound calls from smartphones.
Melissa Data's MatchUp data quality tool consolidates duplicates into single record and determines the most accurate information.
Constant Contact's Toolkit offering lets businesses see how campaigns are doing.
Cirrus Insight brings Datahug's customer relationship intelligence to Gmail.
Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research
Brands can customize their Web sites for individual users.
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