Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Daily News,
Posted 10 Jun 2011
Implement programs that effectively build relationships with your best customers
Viewpoints,
Posted 10 Jun 2011
Leading medical association relies on Vovici for intelligent decision-making data.
Daily News,
Posted 07 Jun 2011
How to improve your lead process
Viewpoints,
Posted 03 Jun 2011
The latest version of Emailvision's flagship product introduces new capabilities that help online marketers boost the relevancy and customer engagement from subscribers, followers, and fans.
Daily News,
Posted 27 May 2011
Regulations take affect today that require opt-in consent for email marketing and tracking the online activity of Web site visitors.
Daily News,
Posted 25 May 2011
The solution is geared toward global utility and telecommunication providers.
Daily News,
Posted 23 May 2011
The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"
REAL ROI,
Posted 18 May 2011
Overshadowed by news of a deal with Salesforce.com, Radian6 user conference stresses need to engage with customers, not bombard them
Insight,
Posted 18 May 2011
IBM survey highlights trends, cites an "urgent need to turn data into actions"
Daily News,
Posted 05 May 2011
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Daily News,
Posted 05 May 2011
Clickatell will offer tools to help companies navigate mechanisms in mobile marketing.
Daily News,
Posted 26 Apr 2011
Marketing's role in sales
Viewpoints,
Posted 22 Apr 2011
Former Salesforce.com executive to help drive company's international expansion.
Daily News,
Posted 19 Apr 2011
The new software solution combines analytics, interaction automation, and personalization across channels.
Daily News,
Posted 19 Apr 2011
Being the preferred brand is not enough in the face of quickly shifting market dynamics
Insight,
Posted 15 Apr 2011
Schools shift focus to generate more inquiries in-house and boost technology investments
Insight,
Posted 15 Apr 2011
Expenditures will exceed $1 billion worldwide by 2013
Insight,
Posted 15 Apr 2011
Most consumers are not active users, study shows, but easing access may spur participation
Insight,
Posted 15 Apr 2011
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