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Articles: Marketing Automation
The Adobe Analytics upgrade features predictive anomaly detection, enhanced mobile app measurement, real-time data visualizations, and video metrics.
Bread employees will join Yahoo! to work on new solutions for social and mobile advertisers.
Conversation Analytics tracks what happens on the call and extracts marketing and sales data.
New InteractionStore helps Message Studio clients understand customer context and adapt marketing campaigns in real time.
Social lead targeting offers new opportunities to find qualified prospects.
The PRO Platform is powered by WhitePages Contact Graph, a new tool that links to more consumer contact data.
XL Marketing's acquisition of Intela strengthens its global data, email, and digital marketing capabilities.
OfferMemory lets companies factory past offers into marketing decisions.
New name emphasizes focus on real-time, personalized cross-channel marketing.
The Lattice Data Cloud offers a huge source of predictive buying signals
Kahuna offers a mobile marketing platform that analyzes real-time customer behavior and delivers personalized messaging.
Integration helps nonprofits analyze social behaviors and target messaging for improved supporter engagement across channels.
The new Longbow platform analyzes past buying behaviors to develop unique direct marketing messages.
Contact management, file storage upgrades, and mobile applications are among Constant Contact's user experience updates.
AvePoint also updates AvePoint Productivity Suite to support metadata tagging of all Microsoft Dynamics CRM entity records.
Digimind Social offers a single tool for real-time discovery of true online presence, reach, and influence.
The investment is earmarked to help meet increased demands in data-driven marketing technology.
The cloud-based Marketing Appliance helps with onboarding and appending data, running predictive analytics, creating reports, and managing data hygiene processes.
Ifbyphone IVR simplifies building dialogues and menu trees with a Web interface.
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Companies: Marketing Automation
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