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Articles: Marketing Automation
The partnership will yield audience data and preference reports around user-generated content.
The deal, valued at $2.9 billion, will position the data services provider for growth.
CitizenNet and SocialEdge are bringing transparency and technology to influencer marketing.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Gravy's behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk users.
The Weather Company is collaborating with The Trade Desk and Vistar Media to better target programmatic advertising campaigns.
The partnership between Dstillery and Bombora will enable prospecting and campaign analytics for B2B marketing.
Users can now earn LINE Points by engaging with ads from Tapjoy's premium advertising partners.
Growth Intelligence 2.0 provides a unified view across channels for a holistic understanding of user hehavior.
The integration of Jivox IQ and AppNexus Programmable Bidder enables marketers to transform retargeting ads into sales-conversion campaigns with message personalization and audience micro-targetting.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Signum Impact identifies the ROI of marketing and sponsorship initiatives.
CallRail enhances its call analytics and marketing attribution products.
Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.
Data Directory helps companies create more connected customer experiences through partnerships with more data providers.
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
Integration gives marketers and sales teams actionable insights into customer calls right inside Microsoft Dynamics 365.
Insights and reporting allow companies to measure real-world ROI from mobile marketing campaigns.
Flight PHL offers visualization, collaboration, and digital copyright protection.
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