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Articles: Marketing Automation
New cloud offering adds real-time analytics to marketing.
Silverpop customers now have access to key marketing campaign performance analytics.
Recurring revenue technology advances make it possible.
Adobe Campaign joins Adobe Marketing Cloud solutions.
Adobe Marketing Cloud extends Web and mobile optimization capabilities to marketers across organizations.
Content Curation Center automates the task of providing a steady stream of relevant, timely, and unique content.
Company says Web site content has only 10 percent to 20 percent chance of success.
The new offering helps companies find the resources and bandwidth to create compelling content.
The new version adds extensive mobile enhancements, new or upgraded features, a re-branded interface, and usability improvements.
The updates accommodate image recognition as a digital marketing solution for retailers.
New inbound marketing capability provides insights into offline and online activities together.
Prebuilt connector for Marketo enables greater visibility into Web site traffic.
AboutTheData.com lets companies see and update the marketing information about them that Acxiom shares with clients.
The new version enables in-browser, drag-and-drop creation of multichannel marketing campaigns.
The pairing allows businesses to build and send targeted email marketing offers to their business leads and customers.
The marketing automation company hires Christian Nahas as new CEO.
Nearly half of marketing executives don't use big data to understand customers.
Marketers and consumers are on different pages when it comes to email marketing effectiveness.
Offer prospects a positive brand experience at the very first consumer touch point.
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Companies: Marketing Automation
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