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Articles: Marketing Automation
As the roles of top executives evolve, new positions emerge to fill the gaps.
A company must connect all of its interaction channels so a customer can traverse them without losing any data.
As new channels emerge, context-based marketing plays a crucial role.
Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.
Sales and marketing automation company offers tailored solution for the mortgage banker.
Tips for capitalizing on a treasure trove of information.
Predictive marketing platform helps retail marketers ensure accurate data on millions of customers.
The latest release adds tracking and reporting capabilities, external content integration, and other features.
The partnership between Constant Contact and Xero empowers users to turn accounting data into targeted marketing campaigns.
Bottlenose NerveCenter creates a virtual analyst in the cloud for real-time trends affecting customer brands.
Vantage's MAXcustomerconnect service unifies voice, email and text messaging on a single platform for small business to build mobile marketing campaigns.
Seventy-nine percent don't see their companies as ready to make the digital shift.
Enterprises can now combine CRM with PeopleLinx's social marketing and sales platform.
Focus on your customers' lifetime value.
Extole's new platform lets brand marketers create, manage, and measure referral campaigns.
The set of six open-source applications enables developers to build custom enterprise apps.
Cegedim's life sciences-specific CRM solution provides a single platform that brings multiple channels together.
Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less.
Make sales reps' jobs easier with the best resources available.
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