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Articles: Marketing Automation
Marchex Display Analytics links display advertising to phone calls and store visits.
The combination of Insite's B2B e-commerce platform and customer experience management capabilities from Sitecore enables manufacturers and distributors to support personalized omnichannel digital experiences.
Demandbase's new data cloud and targeting solutions increase marketing's reach with account-based advertising.
New business unit's first product, Info Insight, uses artificial intelligence to help businesses make sense of electronic communications.
Mintigo's Predictive Campaigns marketing automation tool uses data and machine learning to help marketers tailor campaigns.
The $450 million acquisition of MarketShare strengthens Neustar's marketing analytics capabilities.
New SMS and MMS toll-free number solution enables point-of-sale customer care.
Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing.
Livefyre Engagement Cloud finds and curates user-generated content for brands to use in their own marketing efforts.
The $1.1 billion deal brings together two marketing technology providers.
Advanced audience technology will help brands deliver more targeted, meaningful, and personalized customer experiences.
Video marketing content creator expands with Facebook's distribution assets.
The integration covers call extension and call-only ads.
The new software suite blends Moxies chat, email, knowledge, analytics, and intelligent decisioning solutions
Integration brings Nexmo's chat app to Marketo's marketing platform.
NCS's grocery and drug store network now includes 90 million households of shopper data.
The new release of Teradata Integrated Marketing Cloudunifies advertising and marketing via a unified data management platform.
The integration of CallRail with Marketo's Engagement Marketing Platform providess marketers with data about the customer journey by exposing telephone call activity.
Predicted lifetime value, distance-to-store, and householding capabilities empower retailers to unify customers' online and offline experiences.
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