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Articles: Marketing Automation
Synthesio updates its social listening tool with interaction data analysis as part of a revamped mention stream and two new interaction widgets.
PandaDoc's document management software is now available as part of bpm'online's CRM platform.
QuickPivot's Scoring Model enables eCommerce and B2C marketers to apply deep customer data and logic to segmentation and targeting.
Customers won't always conform to a controlled path of events and channels. Marketers need to embrace their unpredictability.
Radius users can now integrate across DMPS, Facebook, Google AdWords, and Twitter directly from the Radius Revenue Platform.
Skype, Kik, Line, and Viber have been added to LiveWorld's chatbot and live agent conversation management solution.
The new technologies help companies with the design and management of their customer communications over multiple digital channels.
The cloud-based offering aims to help enterprises leverage data to improve cross-channel marketing efforts.
Sitecore has moved its Sitecore Experience Platform and Sitecore Commerce to the Microsoft Azure cloud platform.
Integration lets users create advocacy campaigns, improve data accuracy, better engage members, and grow memberships.
SP Marketing Portal lets users track all of their marketing activities in one place.
Agile CRM customers can now make, receive, and log calls with a RingCentral integration.
The initiative will expand the possibilities for people-based programmatic advertising.
Acxiom and ShareThis join forces to create a data-as-a-service offering to improve audience targeting and analytics for marketers.
Alterian's adaptive customer experience platform lets marketers manage campaigns and behavioral insights.
DemandCenter Seven is the latest version of the eTrigue's cloud-based marketing automation platform.
Amplerohas added machine learning capabilities to its Artificial Intelligence Marketing Platform.
The solution aims to help marketing agencies drive results for their clients while reducing friction for their teams.
The newest version ties together Snapchat, Facebook, and Instagram social ad networks for location-centric mobile advertising.
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