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Articles: Marketing Automation
The acquisition of MSC continues Valid's growth spurt.
Acxiom Impact, an advanced marketing offering specifically designed for enterprise marketers.
Accenture Customer Insights Solution combines Pegasystems' multichannel and product underwriting capabilities with Accenture Duck Creek core policy solution in a single technology platform.
BORN Group, Connexus, CrossView, Gorilla Group and Tacit Knowledge offer turnkey hybris Commerce solutions for the SMB market
eTrigue has added enhanced content management capabilities to its marketing automation application.
Amdocs CES 9.3 includes new online commerce solution to enable service providers to offer multiplay communications services with digital and hard goods.
Placecast provides a solution to transform mobile data into audiences for mobile ad targeting.
The company comes out of beta to launch an ad management platform.
AdmitOne confirms customer attendance at events for location-based marketing.
Businesses can now navigate their most complex accounts with ease.
The account-based marketing solution uses intent data to drive decisions.
Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.
The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing.
Partnership enables businesses to sync actionable eSignature activity with HubSpot CRM.
Though interactions will now be more quick and seamless, there are some caveats. (Featured on SmartCustomerService.com.)
Company rolls out new call marketing optimization platform for digital marketers.
Historical Behavior Scoring adds context to leads through years of historical engagement records.
Nimble Smart Contacts offers insights on people and companies for Web browsers and email inboxes.
StrongView introduces LiveContent with integrated open-time personalization and location-based triggers for cross-channel messaging.
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