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Articles: Marketing Automation
Companies can now personalize their Web sites in minutes with Lytics Customer Data Platform in one software tool.
Kahuna Experiences leverages machine learning to help marketers build customer journeys.
Kitewheel's Audience Decision Suite (ADS) incorporates paid media into the customer journey.
Product enhancements enable mobile marketers and app publishers to cultivate deeper relationships with users.
Alliance will embed eGain's knowledge-guided digital service capability in Majesco's DigitalConnect solution
SocialSphere's ORBIT software-as-a-service platform delivers complete access, advanced analytics, and intelligence into Facebook topic data.
Partnership enables marketers to know when consumers are about to buy based on local events and activities they are attending.
App Store launches with more than 200 certified apps and integrations to leading marketing technology providers, including Google Analytics, Magento, Salesforce.com, Shopify, and WordPress.
New machine learning technology in AdvocateHub analyzes millions of data points to help marketers attract, engage, and activate advocates.
New apps help organizations grow and retain audiences and share up to 140-second videos on Twitter.
The integration between Boomtrain and Segment allows for greater personalization in marketing campaigns.
McorpCX's acquisition of PersonaDrive is expected to simplify persona management for customer experience and marketing leaders.
Telestream's Vantage for Social Media is a video publishing platform.
The integration between Localytics and Apteligent will help marketers understand mobile app usage and issues.
Invoca for Social is a marketing solution to provide phone call insights from Facebook Advertising.
Merkle's PAM combines CRM analytics with Sonobi's JetStream platform.
Apple plans to follow Google and Facebook with paid ads in the App Store to increase downloads.
Companies can now identify and manage high-value customer relationships in social media.
The partnership brings BriteVerify's Real-Time Email Validation to Return Path customers.
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Companies: Marketing Automation
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