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Articles: Marketing Automation
Pega Marketing delivers significant improvements in personalized customer engagement.
The new version of SmartTouch CRM includes enhanced functionality, an improved user interface, and streamlined processes.
Mobile marketers will be able to leverage adaptiv.io's rules engine within Apsalar's mobile measurement platform to send their user data to third parties.
The partnership will enable merchants to increase search engine marketing ROI.
New features include email personalization and improved audience targeting
New enhancements For Cloudwords' native integrations with Marketo and Oracle Eloqua support the localization of dynamic content.
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
Customers' app journeys hold the key to new opportunities.
We ask the experts where the industry is headed in the new year.
Despite slow early adoption, the big data behemoth is here to stay.
Go from failure-centric to customer-centric.
The acquisition will give Oracle new offline analytics capabilities.
Added tools provide campaign scheduling capabilities and a follow-up recommendation engine.
The new release provides call analytics and automation for every stage of the customer journey.
SmartChat function transforms simple email into a live and friction-free seller-buyer collaboration environment.
HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.
Full Circle CRM's Opportunity Gatekeeper provides campaign influence and ROI metrics for marketers.
Through its proprietary predictive algorithms, YouAppi delivers customers predicted to generate the highest post-conversion lifetime value.
SocialBro Monitoring adds to the company's Twitter marketing platform.
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