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Articles: Marketing Automation
Sitecore XP 8.2 helps users take advantage of digital marketing capabilities and accelerate marketing initiatives.
Optimizely X lets marketers run experiments across any device, channel, or application.
The partnership between Outbrain and Bombora brings B2B intent data to content marketing.
Cloud-based intelligent search, product and content recommendations are now available for all Sitecore web sites, including Sitecore Commerce.
Swyft Media's iMessage app brings branded content into the mobile messaging app.
Estimote Mirror allows vide screens to display personalized content to consumers within close proximity.
Avention's OneSource Connector will provide users with access to Avention's account insights and predictive indicators.
Marketo selects EverString as launch partner for Marketo ABM.
AdForge Edge delivers revenue-amplifying functionality for publishers and ad networks.
GetResponse adds campaign summary, global search, advanced search for contacts, tag and score, and multiuser support to mobile app for Android.
AdRoll users can now target customers on the Web, in Facebook News Feeds, and even in their email inboxes.
Private-label solution includes EZ Response technology for single-dashboard response to all major review sites and mobile app.
With Oracle Eloqua connected to MarcomCentral, users have greater control over email marketing messages.
SessionM brings mobile marketing cloud solutions to worldwide partners to help companies automate mobile marketing.
Tata Consultancy Services' new analytics software uses machine learning to help retailers tap Internet of Things data to deliver personalized customer experiences.
Antavo and Emarsys partner to provide e-commerce loyalty programs that reward customers for behavior, not purchases.
TapInfluence and PowerTV to bring YouTube gaming influencers to the growing influencer marketing SaaS platform and marketplace.
WeatherAlpha is bringing its custom, targetable weather insights to third-prty marketing and advertising platforms.
The integration turns the Google Display Network into a retention and retargeting tool for marketers.
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