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Articles: Marketing Automation
Emma has highlighted new products, new integrations, and new partnerships with Eventbrite and AVARI.
The addition of Adobe Audience Manager allows marketers to build unique audience profiles across digital channels.
Brands can leverage Content Publishing APIs to elevate their impact on Pinterest.
New location-based marketing platform promises to elevate brands' social engagement.
HTTPS will make ads safer and more secure for Internet users.
BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel.
New software offering supports marketers on Facebook, Instagram, and Twitter.
Data quality plugin increases efficiency with auto-completion of worldwide customer addresses and flexible mapping of address fields.
CircleBack brings enterprise-level contact intelligence to marketing automation.
A technological integration between the two complementary solutions will provide more data agility.
PandaDoc is enabling businesses to speed up proposals and document signing.
The acquisition of Appinions adds deep data science capabilities to ScribbleLive's SaaS content marketing platform.
The acquisition brings automated optimization to Localytic's marketing platform.
Companies join forces tro deliver more data about marketing campaigns.
Infer's newest offering predicts which customers or prospects will buy within three weeks.
B2B marketing company provides demographic and intent data.
New B2B marketing automation tools aim to help reps cultivate higher-quality leads.
Conversica's AI-driven lead conversion software now works seamlessly with Marketo's engagement marketing platform.
The two companies will enable brands to deliver greater personalization and customer engagement.
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