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Articles: Marketing Automation
Akoonu extends platform capabilities for fueling account-based marketing and selling.
Infogroup Media Solutions and Lotame partnership delivers high-quality data to target niche audiences
New capabilities include dynamic content optimization, vdeo, mobile, and location data.
Geofeedia leverages geo-tagged data to target ads in social media based on consumers' locations.
Return Path's latest offering gives mailbox providers a new tool to identify safe, legitimate messages and enhances inbox placement for email senders.
DoubleDutch LEP transforms data collected at live events into marketing activities.
Marketers can now manage content creation and distribution across all channels, teams, and global markets.
PowerNurture Lets Microsoft Dynamics CRM users build drip campaigns.
Marketers can now integrate text messaging, mobile wallet marketing, and mobile wallet advertising into Marketo campaigns.
RingLead's ABM software automatically links new leads to target accounts immediately.
The market for mobile marketing software is expected to hit $98.85 billion by 2021, MarketsandMarkets' research finds.
Predictive Science's Influencer solution highlights the financial impact of companies' most relevant influencers.
UberMedia's Cross-Media Location Visit Measurement (xLVR) links cross-channel digital advertising to large-scale mobile behavioral data and real-world locations.
Joined Campaign Experience Platform brings together Wayin's real-time capabilities and EngageSciences' integrated campaigns to redefine the way marketers attract and connect with consumers.
Attend launches a Marketo integration to increase event marketing engagement and revenue.
The Livefyre acquisition extends Adobe Marketing Cloud by connecting user-generated and branded content.
The partnership between Tapjoy and Rubicon Project brings opt-in mobile video and gaming app inventory to programmatic buyers.
Liferay Digital Experience Platform seeks to improve customer experiences by bridging organizational silos and processes.
The updated product includes new templates, changes to the user interface, new formatting options
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Companies: Marketing Automation
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