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Articles: Marketing Automation
The financial website selected Sailthru to remodel its email newsletter program
Organizations should shift spending from ad interruptions to branded relationships
Companies can address these issues with a customer-first approach across all channels
ABM is often misunderstood, so marketers need to develop a clear definition of the practice before deciding whether it's right for them
Mobile advertisers can now upload mobile device ID lists into their retargetting solution.
The call tracking and analytics provider now offers local phone numbers across four continents.
This ad blocking technology delivers the latest HTML5 solutions to marketers and protects against ad fraud during Flash transition.
Merkle is certified for its work within Google's DoubleClick platform.
Speakers touted the benefits of homing in on the segment of customers with the greatest lifetime value.
The Chirpify dashboard links customer loyalty data to social media and chat interactions.
Co-Pilot gives digital marketers real-time content recommendations to improve content performance.
Sysomos display integrates social data from the Sysomos platform with other key business metrics.
Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.
SocialPulse helps organizations share public policy campaigns and engage advocates on social media.
The partnership between Phunware and Lotame will help marketers understand consumer behaviors to target the right audiences across platforms.
The partnership brings Gravy Audiences to adsquare's Audience Management Platform.
DialogTech is the first call tracking provider in the Yext App Directory, helping marketers measure the impact of phone calls from online listings.
Nepa will begin providing consumer and Facebook insights to new U.S. clients.
The Unified Data Management Platform brings marketing and advertising technologies together in one system.
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