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Articles: Marketing Automation
Alterian now offers Adaptive Customer Experience for retail marketers.
Shopgate enhances mobile shopping experiences to help Salesforce Commerce Cloud customers achieve improved customer loyalty and drive repeat purchases
Cycle's premium inventory will complement Undertone's high-impact, cross-screen advertising solutions.
Marchex launches Omnichannel Analytics Cloud for a complete view of customer online and offline behavior.
New integration with Zapier simplifies the process of rewarding customer and employee behaviors.
Melissa Data has expanded its global phone verification capabilities with caller ID and alerts on the status of mobile numbers.
Joint solution offers journey mapping based on qualitative research and quantitative analysis.
This addition to Hootsuite's social marketing platform will enable organizations to maximize paid, owned, and earned content.
The BlueConic Recommendations Engine helps marketers deliver highly-relevant content and/or product recommendations to online visitors.
Nimble delivers social relationship insights through an add-in for Microsoft Outlook on iOS.
Insightly's virtual assistant for Slack helps companies prioritize tasks and improve workflow productivity.
New features offer increased visibility and collaboration between sales managers and reps
mParticle now enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
Hitwise's additions give near real time insights into web traffic throughout the day.
The partnership blends SparkPost's email delivery system with GMC's customer communications management platform.
The partnership bridges the advertising gap between television and digital audiences.
Investment firm buys the customer engagement platform provider for restaurants.
Loyalty Gift Portal lets companies better tailor their loyalty programs to specific customers.
The acquisition brings marketing data analysis and visualization capabilities to Reimagine's portfolio.
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