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Articles: Marketing Automation
Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud.
Follow-Up Emails lets users automatically resend email to contacts who haven't opened an initial email.
New solution provides marketers with attribution and real-time control for callers from mobile advertising sources such as Google, Facebook, Twitter, YouTube, display, and more.
Partnership enables hybris customers to implement and enhance optimization and reporting capabilities across their environments.
Lattice Engines adds HG's global dataset of installed technologie to its predictive B2B sales and marketing platform.
Swrve's latest offering uses behavioral data to empower marketers to send relevant and timely push notifications.
Loopd plans to expand its offerings in the area of event analytics.
Conversion Logic lets brands track the effectiveness of the marketing campaigns across advertising channels.
Compass enables Sailthru customers to access solutions from more than 35 partners.
The integration allows marketers to deliver omnichannel mobile marketing and personalized customer journeys.
AdRoll Prospecting lets marketers pool their data to better target potential customers.
Kissmetrics Engage helps marketers optimize customer Web site interactions.
SourceKnowledge Engage measures post-click behavior and delivers relevant marketing materials based on it.
The acquisition of MSC continues Valid's growth spurt.
Acxiom Impact, an advanced marketing offering specifically designed for enterprise marketers.
Accenture Customer Insights Solution combines Pegasystems' multichannel and product underwriting capabilities with Accenture Duck Creek core policy solution in a single technology platform.
BORN Group, Connexus, CrossView, Gorilla Group and Tacit Knowledge offer turnkey hybris Commerce solutions for the SMB market
eTrigue has added enhanced content management capabilities to its marketing automation application.
Amdocs CES 9.3 includes new online commerce solution to enable service providers to offer multiplay communications services with digital and hard goods.
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