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Articles: Marketing Automation
Channel and Trade Audit enables consumer goods companies to anticipate evolving market trends and drive growth.
Marketing automation integration within IntelliConnection Enterprise bridges the gap between lead generation and closed sales.
Server-to-Server integration sets new bar for data-driven cross-screen advertising.
Voltari Pathways lets advertisers track store visits resulting from mobile impressions.
Salesformics is designed for small businesses that have limited budgets and training time.
Combining expertise in marketing operations and digital asset management will help data-driven marketers manage rich-media assets and campaigns.
New Nimble Contacts integration to Microsoft Outlook brings contact management, social selling, and intelligent insights across all Exchange email messages
Medallia Mobile 2 offers many new features to foster customer engagement across an organization.
New dashboards, a new interface, and expanded social hashtag search round out the SmartFocus enhancements.
New Teradata CIM in the Cloud marketing solution enables companies to engage in data-driven multichannel dialogue.
Compendium will integrate with Oracle's marketing automation unit, Eloqua.
Pipelinersales now links to Constant Contact's online marketing tools.
An evolving need for content calls for an all-in-one way to manage it.
The Digital Edition helps marketers transition to automated email campaigns.
New Netbiscuits Analytics provides unique insight into users' mobile devices and context when connecting to Web sites.
Telerik Sitefinity CMS now comes with inline editing, an HTML5-based module for Google Analytics, and a dynamic administration dashboard.
Revenue Analytics lets users see how much revenue their efforts are bringing in.
The Adobe Analytics upgrade features predictive anomaly detection, enhanced mobile app measurement, real-time data visualizations, and video metrics.
Bread employees will join Yahoo! to work on new solutions for social and mobile advertisers.
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Companies: Marketing Automation
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