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Articles: Marketing Automation
Reveries, an online magazine for marketing professionals, uncovered interesting tidbits about the public perception of CRM, after posting a survey on its Web site. The Westport, Conn.-based company released results this week, with one of the more humorous findings about confusion over the meaning of CRM -- not the technology but the abbreviation.
Buyout of Navision expands global presence.
London-based researcher Datamonitor says PRM and ERM have limited market opportunity today
SAS Institute has been pouring research dollars into building an analytical tool for the marketing community, in hopes of picking up sales in the hot CRM space.
Oracle Corp. and Dendrite International Inc. this week announced completion of a jointly developed CRM solution for the pharmaceutical market.
It's All in the Operations
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
IBM is implementing a system accessible by 75,000 sales and support employees.
Decrease costs and increase sales by targeting the right audience.
Some say CRM technologies may be the death of the brand. This news, however, has been greatly exaggerated.
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Companies: Marketing Automation
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