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Articles: Marketing Automation
Dialog Dashboard becomes the latest part of the Splice Dialog Suite for building and measuring campaigns.
Rakuten MediaForge chooses LiveRamp to bridge the gap between customer databases and online marketing.
Marketo's acquisition means deeper integration for Insightera customers.
Commerce brands can now personalize mobile promotions based on enhanced Smart Data customer profiles.
Enhancements to the Advocate Experience solution make it easier to find and share content.
Updates leverage SAP in-memory computing, mobile, and cloud technologies.
Geo-mapping for Salesforce is now available in Gmail with Cirrus Insight.
Source Metrics allows digital marketers to measure clicks, conversions, and online or in-store sales from their published social content.
New Zendesk integrations allow companies to better collect feedback and engage with customers.
Epsilon's research on Gmail tabs reveals failing click and conversion rates.
Keep culture in mind when translating brand materials.
Build meaningful consumer connections with superior overall experiences.
The free survey delivers insight on content effectiveness.
New software release lets data scientists and marketers create models that simulate consumers' real-world purchase behavior.
New mobile app lets companies deep link customers to the optimal landing page for their particular needs.
ANA reports external firms are on the decline as companies assign tasks to internal teams.
Responsys helps the specialty online retailer boost productivity and revenue.
How businesses can benefit from the latest technology innovations.
Enhanced QAS Email now available to improve deliverability across email marketing and operational programs.
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