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Articles: Marketing Automation
Mobile apps give small businesses new ways to grow their email lists and engage with customers
OpenText Digital Asset Management with ExactTarget Marketing Cloud to power omnichannel digital marketing campaigns.
Personalization will help ExactTarget customers increase Web conversion rates.
Expanded Email Marketing Suite will integrate predictive content, mobile optimization, and automation for data-driven campaigns.
Adds location-based messaging, MMS, and rich push notifications.
The combined entity will have collected more than 300 Million surveys by the end of 2013.
Application to allow marketers to create, automate, and optimize campaigns with real-time capabilities.
New software tie-ins add event management and content translation to Marketo's marketing automation systems.
New cloud offering adds real-time analytics to marketing.
Silverpop customers now have access to key marketing campaign performance analytics.
Recurring revenue technology advances make it possible.
Adobe Campaign joins Adobe Marketing Cloud solutions.
Adobe Marketing Cloud extends Web and mobile optimization capabilities to marketers across organizations.
Content Curation Center automates the task of providing a steady stream of relevant, timely, and unique content.
Company says Web site content has only 10 percent to 20 percent chance of success.
The new offering helps companies find the resources and bandwidth to create compelling content.
The new version adds extensive mobile enhancements, new or upgraded features, a re-branded interface, and usability improvements.
The updates accommodate image recognition as a digital marketing solution for retailers.
New inbound marketing capability provides insights into offline and online activities together.
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Companies: Marketing Automation
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