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Articles: Marketing Automation
As the vice president of marketing for Hewlett-Packard, Overly is in his Indianapolis office by 4:30 a.m. every business day. Yes, every day. And on weekends Overly is up before the sun to cram in several hours of work from his home office, on both Saturday and Sunday, before spending time with his family.
The stories of three contact center vendors that have put a great deal of thought into finding CRM tools that help them achieve their strategic goals.
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Big players falter, while smaller firms flourish.
A cheesy look at how email marketing can increase sales.
Annette Walker, senior vice president, strategy, Memorial Care Centers, tells how a little can data lead to an extra $7 million a year.
Interaction Advisor features self-learning analytics, rules, and analytics that work together in real time to create offers, multichannel offer execution capabilities, and closed-loop monitoring and analysis of campaigns.
Business Process Automation: Buzzword or Business Imperative?
The functionality, called MultiProcess Management, lets individual UpShot XE users create a view that suits them using a drag-and-drop configuration tool.
Companies often offer loyalty programs that focus on hard benefits to retain customers, but hard benefits are sometimes not enough. The benefits must have a high-perceived value from the customer's perspective.
By using digital sound cards to transfer calls, the product can decrease call abandonment rates by reducing call transfer time without clicks or silences.
CRM vendors are pulling out all the stops to boost sales.
In an exclusive survey conducted in conjunction with consultancy CAP Ventures Inc., CRM magazine finds that a surprising number of executives are pleased with their CRM system--and with their results.
Without tools that measure effectiveness, an organization with several PR agencies cannot get an accurate view of their performance, ROI, or their ability to generate impressions in the marketplace. Cymfony's technology will be bundled into MediaMap's Web-based solution called Performa, which enables PR and corporate communications professionals to manage branding efforts and their effectiveness in the media.
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