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Articles: Marketing Automation
DocCenter provides Internet-based document management system for managing, printing, and sharing documents
Forrester: 82 percent of companies to maintain or increase budgets in second half of 2002; surprising traction for Web services
The role of personal communication in client retention
CRM helps one seafood spot reel in customers.
Forrester predicts market comeback; cross-channel integration, verticalization, Web services, new pricing models weigh in; Microsoft will dominate
Meta Group rates the suite vendors; a few application domains show signs of maturity; presence and performance
Culture clash brewed at Ogilvy and Mather; creative types spurned e-collaboration; CIO turned the tables
Short-term growth barriers hid long-term pot of gold; suite vendors face sophisticated customers; e-marketing evolves
Airborne Express unleashes Onyx software and portal in phases; 700 sales and marketing employees get customer information at their fingertips
Email marketing meets e-commerce; Nasdaq listing on the cheap; "Doing $5 million in revenues isn't acceptable," says CEO
Provider of Web chat services hopes to jumpstart sales with acquisition; "risky bet" says industry watcher
Shows off Beta 1 with clear mid-market message; pricing, packaging unveiled, resellers line up
E.piphany puts global spin on marketing software; out-of-the-box features and multi-lingual support; "Borderless CRM"
Keeping the "R" in CRM
ListenPoint unleashes Web-based marketing software; module collects field intelligence for corporate brass, aiming to boost sales
Budget-strapped marketing departments need to do more with less, which is why CRM vendor Blue Martini Software began shipping today a standalone relationship marketing application to help marketers manage customer touch points automatically.
Beyond Brochureware: Affordable Personalized Marketing For B2B
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