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Articles: Marketing Automation
Interwoven Inc. launched its Interwoven Solution for Media Asset Management (MAM) last week at its third annual Interwoven user conference, GearUp 2002, in San Francisco.
The critical marketing challenge for a brand remains one of relationship building. As with all other marketing initiatives and expenditures, ad campaigns--and ad agencies--must be held accountable for contributing to building brand relationships.
Study reveals that 31 percent of email addresses get changed every year, and that more than half the changers lose touch with Web sites because of it.
Only six months after the release of Affinium 4 in April, Unica Corp. announced the coming of Affinium 5, slated for general availability in December.
Pivotal Corp. announced its intention to acquire MarketFirst Software Inc. today to win more customers looking for a marketing automation solution.
An Infectious Attitude
Spending on technology that measures marketing efforts takes center stage; three guiding principles
Jupiter Research reports email campaigns on the rise; dawn of mega spam; CRM to the rescue, sort of
Web collaboration specialist breaks out of the online chat box; new sales edition; a much-needed revenue stream, says analyst
Intuit unveils Sales Manager service as part of QuickBase; starts at $249 per month; CRM hosting arena heats up
Forms marketing and customer analytics practice within SAS Americas; getting more in the loop; a smart move, says analyst
Customer Support software is the first in the company's suite of CRM applications built on the .NET framework
Outsource, homegrown, best-of-breed; marketing automation's missteps; an email blast
Itron turns on CRM and ERM software; information floods the enterprise; flicker, flicker, flicker
Vantage Travel's email marketing paid for itself in six months
Enhancing the Brand Experience
Art Technology Group unveils ATG6 Beta; online selling, marketing and customer support; "our portal connects with everyone," says exec
GartnerG2 answers debate over customer retention verses customer acquisition; monitoring the pulse of consumers
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