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Articles: Marketing Automation
Oracle Corp. and Dendrite International Inc. this week announced completion of a jointly developed CRM solution for the pharmaceutical market.
It's All in the Operations
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
IBM is implementing a system accessible by 75,000 sales and support employees.
Decrease costs and increase sales by targeting the right audience.
Some say CRM technologies may be the death of the brand. This news, however, has been greatly exaggerated.
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Companies: Marketing Automation
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