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Articles: Marketing Automation
New capabilities empower marketers to visualize customer paths, simulate the impact of new campaigns in advance, and engage customers with the most relevant content.
Integrating VitalStorm Metrics with ServiceTitan allows home service business owners to experience end-to-end Internet ad campaign tracking and visibility.
The partnership will let marketers leverage Taboola's content recommendations and native units to reach audiences on LiveIntent's email marketing platform.
Audience Insights is an account-based marketing personalization solution from the two vendors.
Pinterest Promoted App Pins have been shown to increase app visitors and downloads for advertisers.
The solution aims to transform marketers' communications with prospects through personalized content.
Signal Customer Identity helps companies connect and leverage identity beyond advertising.
The data integration software connects with tag auditing to help users assess and improve campaign performance.
Usability enhancements and added functionality come to SmartTouch CRM.
UX Performance Center uses artificial intelligence and advanced algorithms to provide recommendations in real time for optimizing customer journeys.
Absolutdata offers three AI-enhanced products under the NAVIK brand: MarketingAI, ConceptAI, and SalesAI.
Pivot performs deep campaign analysis for mobile marketing performance.
Influencer Marketing Value helps brands measure the earned media value of influencer marketing programs.
The expansion includes greater insights into mobile and cross-platform ad effectiveness.
Taboola has announced native and video advertising integration with The Trade Desk.
Decision Sciences combines data analytics with behavioral science and machine learning to help companies improve their loyalty programs.
[24]7's support for Adobe Cloud Platform - Launch and Standard Data Model enables companies to measure marketing campaigns and integrate chat and virtual agent.
Optimove has brought AI-powered product and replenishment recommendations to its Customer Marketing Cloud.
The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.
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