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Articles: Marketing Automation
The acquisition of Xtify, a mobile messaging platform provider, will add to IBM's mobile marketing capabilities.
With SocialBro marketers can mine the Twitter feeds of people in their email marketing databases.
The integration brings together online donation service with an integrated email marketing tool.
Companies use relationships to bring trust, fun into e-commerce.
Marketo users can now auto-qualify and enhance Web leads.
New self-serve tool helps nonprofits boost online engagement.
B2B advertisers can now target and reach specific companies on Facebook with Demandbase and dedicate spend on the businesses that matter most.
New product turns inactive email subscribers into active customers again.
Nearly a third of marketing emails are viewed—a major increase compared to recent years.
Organizations should take a serious look at how they are managing their data.
Improve customer engagement with real-time marketing.
Retention Science helps BikeBerry engage and keep customers.
The real-time audience discovery platform will help marketers leverage big data.
New cloud-based platform puts data and insights at marketers' fingertips.
Accuracy, authenticity, and genuineness are key.
Marketing agency to offer social monitoring and insights with Astute SRM.
Web content management system delivers personalized Web experiences for Marketo and Salesforce.com.
The pairing will result in the integration of CRM and email marketing platforms.
Update will let companies create leads or cases from social media conversations.
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