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Articles: Marketing Automation
The updated platform aims to help online companies understand and respond to customer shopping habits.
Companies are safe from lawsuits for now
Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together
The first Expert Services offering will help companies identify and target their total addressable markets.
Falcon.io's new Instagram analytics will enable users to enhance their content strategy through customizable reports.
DialogTech's new marketing dashboards for phone call analytics also incorporate data from Google Analytics, AdWords, Bing, Facebook, and Twitter.
Swrve Premium Analytics delivers new levels of mobile insight for marketers.
Rocket Fuel now offers self-service Dynamic Creative to help marketers build dynamic campaigns.
NewsCred Content Marketing Maturity Index helps marketers assess their content marketing and take action.
The package grants end users access to apps for customer support, sales, marketing, business intelligence, and beyond, within one operating system.
Before you achieve the necessary integration, your sales and marketing teams have to carry out the crucial first step: communication.
TechTarget adds Oracle Eloqua, Salesforce Pardot, Hubspot, and Integrate to its marketing automation integration partners list.
Marketers can now access Kinetic Reveal data via LiveRamp IdentityLink on more than 500 platforms.
LookBookHQ Explore allows B2B marketers to aggregate and deliver more relevant content per click at scale.
Marchex Audience Targeting uses call data to identify high-intent audiences for custom retargeting campaigns.
SmartSoft's Email Verification REST API ensures the accuracy of all collected email addresses.
Campaign Monitor Insights provides a detailed view into email marketing performance, growth, and engagement.
LiveRamp IdentityLink for Publishers expands access to people-based marketing.
RainKing now delivers greater intelligence and a redesigned user interface.
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