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Articles: Marketing Automation
New software release lets data scientists and marketers create models that simulate consumers' real-world purchase behavior.
New mobile app lets companies deep link customers to the optimal landing page for their particular needs.
ANA reports external firms are on the decline as companies assign tasks to internal teams.
Responsys helps the specialty online retailer boost productivity and revenue.
How businesses can benefit from the latest technology innovations.
Enhanced QAS Email now available to improve deliverability across email marketing and operational programs.
Source Metrics tracks clicks, conversations, and in-store sales related to social media marketing promotions.
ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.
Enrichis designed to help marketers generate revenue from new and existing services.
New products give marketers clean, accurate marketing data.
Salesforce1 is the new social, mobile and cloud customer platform built to transform sales, service and marketing apps
With Silverpop Mobile Connector, marketers can access app behaviors and deliver personalized mobile experiences.
The Advanced Content Marketing Manager offers improved lead qualification and nurturing.
Support, feedback, and ratings are key.
Demandbase's B2B Retargeting offers re-engagement opportunities through retargeted display ads.
Gainsight's data-driven insights create a unique health score to measure the impact of customer success efforts.
Adobe Campaign's new cross-channel marketing platform nixes email CPM pricing.
Adobe Social's new publishing capabilities reach China's Sina Weibo; new tweet delivery by country engages social audiences worldwide.
Integration between Bigstock and Constant Contact enables businesses to create visually compelling online marketing campaigns.
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Companies: Marketing Automation
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