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Articles: Marketing Automation
Next Best Engagement analyzes each customer journey and helps predict and suggest additional relevant services in real time.
Decisioning Platform empowers retailers to manage data and generate audiences across channels.
New site audit and local search capabilities pinpoint opportunities to accelerate organic search revenue and improve content quality and performance.
Synchronoss' new messaging platform enables tier-one service providers with advanced messaging and commerce capabilities across platforms.
Integration provides real-time insights into programmatic mobile, video, and desktop advertising inventory.
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.
Nuance Loop helps mobile operators market and monetize personalized pre-paid subscriber services.
Tenjin's relationships with Looker and Chartio will bring advanced business intelligence to app marketers.
TouchCR is one platform to help marketers integrate customer data and identify, segment, and score customers in real time.
Alterian now offers Adaptive Customer Experience for retail marketers.
Shopgate enhances mobile shopping experiences to help Salesforce Commerce Cloud customers achieve improved customer loyalty and drive repeat purchases
Cycle's premium inventory will complement Undertone's high-impact, cross-screen advertising solutions.
Marchex launches Omnichannel Analytics Cloud for a complete view of customer online and offline behavior.
New integration with Zapier simplifies the process of rewarding customer and employee behaviors.
Melissa Data has expanded its global phone verification capabilities with caller ID and alerts on the status of mobile numbers.
Joint solution offers journey mapping based on qualitative research and quantitative analysis.
This addition to Hootsuite's social marketing platform will enable organizations to maximize paid, owned, and earned content.
The BlueConic Recommendations Engine helps marketers deliver highly-relevant content and/or product recommendations to online visitors.
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