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Articles: Marketing Automation
Saab Cars USA rolled out its enterprisewide CRM solution and strategy, dubbed TouchPoint, beginning in January 2002. Saab is using TouchPoint to improve customer service efforts, as well as to support customers and dealers. The initiative focuses on the customer interaction center, marketing, lead management, and data quality.
Today, email addresses are often the first piece of information requested following name and mailing address.
A survey released today by marketing consulting firm Aelera polled 146 marketing and IT professionals online to determine the effects of bringing IT in on marketing projects.
Real-time marketing is marketing tailored to a customer's needs by using the most current information about that customer at any point of interaction.
Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is.
When it comes to CRM size matters, but that doesn't mean bigger is better.
Murphy's Law
The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
As the vice president of marketing for Hewlett-Packard, Overly is in his Indianapolis office by 4:30 a.m. every business day. Yes, every day. And on weekends Overly is up before the sun to cram in several hours of work from his home office, on both Saturday and Sunday, before spending time with his family.
The stories of three contact center vendors that have put a great deal of thought into finding CRM tools that help them achieve their strategic goals.
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
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