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Articles: Marketing Automation
Beyond Brochureware: Affordable Personalized Marketing For B2B
With the rise of the Internet as a selling tool in the late 1990s, many traditional retail channels were branded as "dinosaurs" and were thought to be facing certain extinction. While the effect of the Internet was exaggerated substantially, most of its impact is here to stay. A closer look at the automotive retailing industry provides valuable insights that can be applied across many industries.
A 360-degree view of customers is the holy grail of e-marketing -- and it doesn't come easily, reports Xchange, a CRM vendor, in a white paper released earlier this week, entitled, One-to-One Mass Marketing: Managing a Million Customer Relationships.
Trillium's launch of its Trillium Software System 6 aims to help marketers get control of their data before they drown in a flood of information. The application "is designed to be understood and implemented by businesspeople," Dubois says. This eliminates the need for marketers to go to IT every time they need to generate reports or conduct research.
Unless your organization is planning to spend the time and incur the significant expense of developing a custom solution, the market presents organizations with essentially two solutions for email marketing management; Application Service Providers (ASP's) or licensed software solutions.
Enterprise marketing solutions provider, Aprimo Inc. said it has raised $12 million in its fourth round of funding in order to continue product development and marketing.
So after a year of evaluating CRM solutions that would enable the $2 billion company to offer its customer-facing staff a single, integrated view of customers, as well as track sales and marketing leads, Wyse began deploying Salesforce.com's Enterprise Edition.
Churn is the ugly word among telecommunications companies that means customer turnover. But CRM vendor Kana Software claims its e-service applications free up customer service representatives to take care of pesky customers, and thus reduce churn.
Customer touch programs help companies stay top-of-mind.
Amid widely reported CRM failures, a Fujitsu Consulting study today found a bright spot in the telecommunications sector -- one of the fastest adopters of CRM technology.
As return on investment is becoming more of a concern for C-level executives and marketers, CRM vendors are forced to prove their worth. That is why Salesforce.com upgraded its online CRM product to enable marketing departments to automatically calculate ROI for each marketing campaign.
Interact Commerce Corp., maker of CRM offering SalesLogix, said that Arbitrel Inc. has joined the SalesLogix Technology Partner Program.
If so, then ExactTarget is looking for you. The email marketing software vendor has just released ProConnect targeted at advertising and public relations agencies to round out its family of Connect products. The new release allows these agencies to build their marketing, consulting and creative design services around targeted emails, company executives say.
At a gala overlooking the water yesterday at New York City's Chelsea Piers, Samsung Electronics America Inc. launched Four Seasons of Hope, a cause marketing program designed to "support the communities in which we sell," says Peter Weedfald, Samsung's vice president, North America strategic marketing and new media.
Reveries, an online magazine for marketing professionals, uncovered interesting tidbits about the public perception of CRM, after posting a survey on its Web site. The Westport, Conn.-based company released results this week, with one of the more humorous findings about confusion over the meaning of CRM -- not the technology but the abbreviation.
Buyout of Navision expands global presence.
London-based researcher Datamonitor says PRM and ERM have limited market opportunity today
SAS Institute has been pouring research dollars into building an analytical tool for the marketing community, in hopes of picking up sales in the hot CRM space.
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