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Articles: Marketing Automation
Email marketing meets e-commerce; Nasdaq listing on the cheap; "Doing $5 million in revenues isn't acceptable," says CEO
Provider of Web chat services hopes to jumpstart sales with acquisition; "risky bet" says industry watcher
Shows off Beta 1 with clear mid-market message; pricing, packaging unveiled, resellers line up
E.piphany puts global spin on marketing software; out-of-the-box features and multi-lingual support; "Borderless CRM"
Keeping the "R" in CRM
ListenPoint unleashes Web-based marketing software; module collects field intelligence for corporate brass, aiming to boost sales
Budget-strapped marketing departments need to do more with less, which is why CRM vendor Blue Martini Software began shipping today a standalone relationship marketing application to help marketers manage customer touch points automatically.
Beyond Brochureware: Affordable Personalized Marketing For B2B
With the rise of the Internet as a selling tool in the late 1990s, many traditional retail channels were branded as "dinosaurs" and were thought to be facing certain extinction. While the effect of the Internet was exaggerated substantially, most of its impact is here to stay. A closer look at the automotive retailing industry provides valuable insights that can be applied across many industries.
A 360-degree view of customers is the holy grail of e-marketing -- and it doesn't come easily, reports Xchange, a CRM vendor, in a white paper released earlier this week, entitled, One-to-One Mass Marketing: Managing a Million Customer Relationships.
Trillium's launch of its Trillium Software System 6 aims to help marketers get control of their data before they drown in a flood of information. The application "is designed to be understood and implemented by businesspeople," Dubois says. This eliminates the need for marketers to go to IT every time they need to generate reports or conduct research.
Unless your organization is planning to spend the time and incur the significant expense of developing a custom solution, the market presents organizations with essentially two solutions for email marketing management; Application Service Providers (ASP's) or licensed software solutions.
Enterprise marketing solutions provider, Aprimo Inc. said it has raised $12 million in its fourth round of funding in order to continue product development and marketing.
So after a year of evaluating CRM solutions that would enable the $2 billion company to offer its customer-facing staff a single, integrated view of customers, as well as track sales and marketing leads, Wyse began deploying Salesforce.com's Enterprise Edition.
Churn is the ugly word among telecommunications companies that means customer turnover. But CRM vendor Kana Software claims its e-service applications free up customer service representatives to take care of pesky customers, and thus reduce churn.
Customer touch programs help companies stay top-of-mind.
Amid widely reported CRM failures, a Fujitsu Consulting study today found a bright spot in the telecommunications sector -- one of the fastest adopters of CRM technology.
As return on investment is becoming more of a concern for C-level executives and marketers, CRM vendors are forced to prove their worth. That is why Salesforce.com upgraded its online CRM product to enable marketing departments to automatically calculate ROI for each marketing campaign.
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