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Articles: Marketing Automation
Intuit unveils Sales Manager service as part of QuickBase; starts at $249 per month; CRM hosting arena heats up
Forms marketing and customer analytics practice within SAS Americas; getting more in the loop; a smart move, says analyst
Customer Support software is the first in the company's suite of CRM applications built on the .NET framework
Outsource, homegrown, best-of-breed; marketing automation's missteps; an email blast
Itron turns on CRM and ERM software; information floods the enterprise; flicker, flicker, flicker
Vantage Travel's email marketing paid for itself in six months
Enhancing the Brand Experience
Art Technology Group unveils ATG6 Beta; online selling, marketing and customer support; "our portal connects with everyone," says exec
GartnerG2 answers debate over customer retention verses customer acquisition; monitoring the pulse of consumers
DocCenter provides Internet-based document management system for managing, printing, and sharing documents
Forrester: 82 percent of companies to maintain or increase budgets in second half of 2002; surprising traction for Web services
The role of personal communication in client retention
CRM helps one seafood spot reel in customers.
Forrester predicts market comeback; cross-channel integration, verticalization, Web services, new pricing models weigh in; Microsoft will dominate
Meta Group rates the suite vendors; a few application domains show signs of maturity; presence and performance
Culture clash brewed at Ogilvy and Mather; creative types spurned e-collaboration; CIO turned the tables
Short-term growth barriers hid long-term pot of gold; suite vendors face sophisticated customers; e-marketing evolves
Airborne Express unleashes Onyx software and portal in phases; 700 sales and marketing employees get customer information at their fingertips
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