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Articles: Marketing Automation
Vendors are combining MRM with campaign management to leverage a broad spectrum of functions, including planning, execution, and measurement.
The number of newsletters in an online format has nearly doubled over the past year, while the print-only format is actually in decline.
The tolerance for bad data drops as the importance of the data rises.
The company was able to create reports that drew on prospective clients and their specific interests in the property for sales follow-up, and provided the sales team at The Lodge with weekly reports of reservation holders' online activity.
About 40 percent of respondents say they are dissatisfied with their ability to take accurate measurements.
Having registered 550,000 customers as of March, Georgia-Pacific's AllYourRooms.com is currently 15 percent ahead of expectations.
What is your number one measure of CRM success?
Make no mistake: Permission-based email marketing has a very bright future, and spammers' days are numbered.
A new generation of solutions, designed not to fit a specific CRM magic quadrant, but to answer marketers' needs with appropriate solutions, will quickly win over a growing number of marketers.
The company's Marketing Automation 4 allows marketing staff to focus campaigns on highly targeted customer segments, while operating under the constraints of company-wide privacy rules.
Amica realized the importance of increasing new customer inquiries and revenues, but needed to keep marketing costs down.
Overall, SMBs are expected to increase their technology spending this year 6.6 percent over last year.
Failing to allow companies to use this great technology to grow their businesses would be the real crime, and in the end would hamper all our selling efforts.
infoUSA and its division BusinessCreditUSA announced that they are offering customers unlimited access to business credit reports, and more.
The report finds that most emails are opened on Wednesday and that unsubscribe rates are declining.
How companies can effectively use their resources to serve their community; a framework for launching a brand internationally; and a look at Tesco lead this month's CRM book list.
SAS Institute has unveiled SAS9 Intelligence Platform, its biggest product launch to date, uses grid computing and multithreading technology capabilities to increase speed, reliability, and scalability.
The market for service-provider email solutions is expected to grow at a 17 percent annual rate.
DoubleClick finalizes its SmartPath Acquisition to expand its share of the marketing automation market.
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