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Articles: Marketing Automation
Understanding the individuality of how consumers approach social networking is crucial for marketers trying to take the Web 2.0 plunge, according to a new report.
Automating lead-to-sales conversion initiatives can improve the number of quality leads, give a shot in the arm to marketing ROI, and trim sales cycles.
Magic Quadrant for MCM '07: SAS Institute, Teradata, and Unica maintain positions as leaders in the space, while Oracle's Siebel Systems gets bumped up.
The on-demand specialist partners with two other vendors to deliver CRM tools for the pharmaceutical industry; the timing is right, according to one analyst.
The company releases Spring 2007, featuring Web 2.0 multichannel measurement, an upgrade that according to one analyst is fashionable for Web-analytics vendors.
A look at Web 2.0.
Colin Beasty speaks with Russ Lombardo about his new book, CyberSelling--Using CRM Technology to Help You Sell.
ISM Top 15 '07: The CRM consultancy's annual awards reveal trends in process and technology, and laud the vendors that are driving them forward.
The local online advertising market is poised for rapid growth from its current $4.3 billion annual revenue due to heavy competition and new businesses entering the fray.
Genius.com comes out with a program for SalesGenius that aims at meshing the departments of marketing and sales; one analyst sees the value for companies with long sales cycles.
How to get more when you think you're getting the most.
This will be a watershed year for online marketers experimenting with the web as a channel--here's how to reach beyond the banner ad.
A database management provider finds that sometimes the most valuable ROI can be all in your head.
Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
10 years of getting right down to the real nitty gritty.
With the release of its Marketing and Sales Effectiveness Suite, the company attempts to facilitate clear communication between marketing and sales.
The company announces the public availability of its community platform that helps marketers to make social networking mean more than mere viral efforts.
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