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Articles: Marketing Automation
Insufficient integration between customer communication channels is depriving consumers of positive experiences.
A stronger driver of consumer click-through rates, text is often the initial content of an email; target by response behavior to attract more clicks.
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
NPOs are taking advantage of relevant content and supporter issues to create more targeted campaigns.
Eloqua's Marketing Conversion suite gives both divisions insight into what the other is doing.
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Business Problem: Decision-makers have no insight into marketing effectiveness.
SPSS Software provides quick analysis and answers.
Marketing's new contemporary definition recognizes four key tenets.
Wireless immediacy allows enterprises to pursue CRM simplicity with powerful rewards for everyday functions.
It will be the largest driver of adoption in the IT department, and the results of that will be higher consumer-technology penetration and shorter product life cycles.
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.
Successful companies will engage online customers in discussion about what they want from their products and services.
ROI increases as organizations' marketing initiatives fall in line with strategic corporate goals; four core marketing competencies help.
Demonstrate respect for the power and choice of the individual by leading with strategic change.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
More companies are turning to the Web for targeted marketing efforts.
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