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Articles: Marketing Automation
ERM helps to drive revenue by leveraging key relationships.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Identify prospects, locate decision-makers, and gain customers.
Asking customers what kind of marketing materials they want helps build relationships and response rates.
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
Focus on individualized targeting and ramping up multichannel advertising efforts will be important initiatives for 2006 and beyond.
Are they untapped potential or risky business?
Email as an independent marketing channel is growing increasingly irrelevant.
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
A businessman has won what is believed to be the first victory of its kind by claiming damages from a company that sent him email spam.
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
A new report stresses the importance of marketers understanding consumers' online purchasing habits -- the peaks and valleys -- between Thanksgiving and Christmas.
The long-awaited midmarket suite arrives with a hosted option and extensive language support, among key features.
Southwest's desktop program DING! is indicative of the next phase of direct, permission-based marketing to consumers looking for flight deals.
Integrations with Google, PayPal, and UPS enhance the ability to serve online businesses; shopping cart closure and multichannel selling bring relevance to Web shoppers.
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
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