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Articles: Marketing Automation
Side-by-Side Heatmaps lets users see every mouse click, scroll, and move simultaneously.
Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.
The Datorama platform lets brands see all of their marketing data in one unified interface.
Retailers can use Source Metrics Facebook In-Store Ad Tracker to see how much revenue is generated directly from Facebook Ad campaigns.
A partnership between Attivio and Quant5 has yielded a cloud-based predictive customer analytics solution.
The visual interface for Brainshark's new analytics dashboard features more robust analytics in a central location.
The HomeFrontCRM product is designed exclusively for the home-builder's market.
WhatCounts Winter 2014 release also includes a new interface with tools to build relaztional tables and create segmentation rules.
Salesfusion seizes 2013 momentum to continue expansion in marketing automation space.
The Netmining Dynamic Insights reporting dashboard lets marketers see how campaigns are doing from any device.
By mining the social Web, Leadspace helps marketers and sales teams more accurately predict which companies are likely to buy.
The combination will strengthen Adobe's marketing cloud offering.
The integration of Clutch Platform via RetailNext Personalization API enables retailers to deliver real-time, in-store offers to loyal customers.
Key features of Starmount Connect and Engage 3.0 include clienteling and integration to leading solutions for omnichannel commerce.
New plug-in brings merges calendars and appointments with Salesforce customer data in Salesforce.com.
Emphasize quality over quantity.
Five components of a better customer engagement system.
Indiegogo Outpost lets companies run campaigns on their own Web sites and Indiegogo.com simultaneously.
Speakers suggest using unstructured data to keep customers' trust and to listen to their needs.
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Companies: Marketing Automation
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