Attribution and next-best experience recommendations are among the features added to NGData's Lily customer data platform.
CRM Across the Wire,
Posted 31 Aug 2017
The move promises to enhance the online marketing and digital presence of home service businesses.
CRM Across the Wire,
Posted 31 Aug 2017
The partnership will provide a people-based view of the consumer journey and how digital marketing impacts offline success.
CRM Across the Wire,
Posted 30 Aug 2017
The new capabilities focus on digital audio advertising and email marketing.
CRM Featured Articles,
Posted 30 Aug 2017
Freshworks' acquisition of Zarget gives it a presence in the marketing software space.
CRM Across the Wire,
Posted 29 Aug 2017
The Learned Insights function aims to help marketers "nano-segment" their customer base to focus outreach at scale.
CRM Featured Articles,
Posted 29 Aug 2017
Secure creative review and audit trail features round out the capabilities in the latest product release.
CRM Across the Wire,
Posted 29 Aug 2017
The alliance between Merkle and Demandbase brings personalization to account-based marketing.
CRM Across the Wire,
Posted 25 Aug 2017
Marketo and Google Cloud have begun to collaborate on scaling solutions in the cloud.
CRM Across the Wire,
Posted 24 Aug 2017
Geolocation features in the Fuel Cycle mobile app enhances customer insights through location-based activities.
CRM Across the Wire,
Posted 23 Aug 2017
Marketers now have instant access to Getty's diverse, high-quality creative during the ad creation process.
CRM Across the Wire,
Posted 23 Aug 2017
DialogTech LeadFlow 2.0 is the latest pay-per-call management platform for marketers.
CRM Across the Wire,
Posted 22 Aug 2017
Digital marketing company Wickfire has launched technology that connects businesses and consumers searching for products online.
CRM Across the Wire,
Posted 22 Aug 2017
Integration enables marketers to discover, create, and distribute content across paid and organic social channels.
CRM Across the Wire,
Posted 22 Aug 2017
Pacing Dashboard uses machine learning to optimize ad spending.
CRM Across the Wire,
Posted 18 Aug 2017
Like any marketing initiative, the success of an AI-driven effort will depend on how well you know your customers—who they are, and where they are going.
Viewpoints,
Posted 18 Aug 2017
SalesHood announces prescriptive, just-in-time content management for sales and marketing.
CRM Across the Wire,
Posted 17 Aug 2017
SalesInbox for Salesforce automatically prioritizes customer conversations and provides full context for every email conversation.
CRM Across the Wire,
Posted 17 Aug 2017
SessionM's Audiences Module helps marketers deliver the next-best offer to customers.
CRM Across the Wire,
Posted 17 Aug 2017
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