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Articles: Marketing Automation
New feature to Mindmatrix offers data-driven marketing insight into how customers interact with brands.
Skura SFX now features adaptive capabilities that allow sales reps to target the right message to the right customer at the right time.
Pegasystems' latest release of Next-Best-Action-Marketing provides outbound and real-time inbound offers across channels.
MarketMeSuite adds Constant Contact features to its social media marketing platform.
In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
Lead Liaison's Social Append feature allows marketers to integrate relevant information via social networking sites.
Q2 release builds on feature sets from Parature, NetBreeze, and MarketingPilot acquisitions.
Oracle Eloqua for Life Sciences is the lastest in Oracle's Marketing Cloud solutions portfolio.
The platform promises results through synergy between organic search and Facebook ads.
The Bulldog Gameplan solution automatically creates marketing plans.
Thanks to pop-up windows and responsive design, email remains the top marketing channel.
Cirrus Insight brings Pardot and Hubspot marketing automation intelligence into users' Gmail inboxes.
The updated platform enables marketers to better customize YouTube gadgets for in-video advertising.
Merchants and banks tie sales to past purchase behavior.
Generating roughly $300 million in 2013. AR apps are catching marketers' attention.
SimpleFeed's predictive publishing capabilities deliver a 53 percent lift in engagement
Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.
Along with mobile, new tools and technologies are changing email marketing—is your brand ready?
When definitions are in flux, flexibility is key.
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