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Articles: Marketing Automation
Along with mobile, new tools and technologies are changing email marketing—is your brand ready?
When definitions are in flux, flexibility is key.
Consumer Insights aggregates customer data from other Gigya products to create a single profile.
Six tips for turning online visitors into shoppers.
Savo attributes a 30 percent increase in new client engagement to new products and key partnerships.
New offering lets marketers identify opportunities from customer behavior and interaction histories.
Infer Smart Signals draws on the Web to provide sales reps insight on prospects.
GoDaddy's Get Found solution will keep SMBs' contact information up to date.
SDL Customer Experience Cloud Helps marketers deliver a consistent experience across devices and languages.
The acquisition helps B2B subscription companies boost recurring revenue and doubles ServiceSource's addressable market to more than $600B
Full Circle's Easy Campaign Member Status is a marketing tool to streamline campaign creation and maintenance for marketers.
Zeta Interactive and ClickSquared together create a solution set for managing the full customer lifecycle.
Side-by-Side Heatmaps lets users see every mouse click, scroll, and move simultaneously.
Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.
The Datorama platform lets brands see all of their marketing data in one unified interface.
Retailers can use Source Metrics Facebook In-Store Ad Tracker to see how much revenue is generated directly from Facebook Ad campaigns.
A partnership between Attivio and Quant5 has yielded a cloud-based predictive customer analytics solution.
The visual interface for Brainshark's new analytics dashboard features more robust analytics in a central location.
The HomeFrontCRM product is designed exclusively for the home-builder's market.
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Companies: Marketing Automation
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