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Articles: Marketing Automation
Consumers are more open to text message and mobile marketing than most companies know; some name brand businesses are taking advantage of this developing medium.
How they fuel demand generation.
A financial planning company for retirees collects a hefty pension after altering its poor targeting practices.
Econometrics has long been the province of Ph.D.s, but applications for marketers are emerging via automated user interfaces and BI reporting tools.
The transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
A new report finds that mobile use is becoming pervasive and encourages marketers to dive in now, despite difficulties with dissimilar carriers and wary consumers.
ISV partnerships in the past have been strictly tech-driven, but a new study reports that marketing and sales capabilities are also becoming important attractors in these relationships.
The company's new multivariant testing app automatically uses advertising resources where they're the most effective; one analyst says the paid search market is open for WebTrends.
Marketers across the pond should get to know bloggers' unique e-commerce habits to tap blogging's potential and tailor Web sites to meet these consumers' needs.
There will be lots of potential for customer data quality apps; financial and product data also stand to benefit.
A conflict is brewing between groups focused on managing costs and those focused on generating profit.
Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear.
As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing.
The opportunity for text-message marketing would seem to be growing as more cell phone users get SMS savvy, but consumers still fiercely guard their numbers.
The vendor delivers Usability Release 2006, the latest update of its on-demand CRM suite, and is getting set to release Rave CRM, a sales optimization application featuring offline synchronization.
The acceleration means a greater return on investment for companies and a bigger piece of the enterprise pie for marketers.
Version 8 of the company's flagship product introduces new, prebuilt Accelerators that assist customers in overcoming common data challenges associated with making the transition to MDM and CDI.
It's time for marketers to understand how social networking sites cater to every generation.
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