DMDays '08: A database is more than just a list of names—it's where marketers go wrong and how to get back on course.
CRM Featured Articles,
Posted 10 Jun 2008
The company's MRM solution integrates marketing and delivers results.
CRM Featured Articles,
Posted 09 Jun 2008
Driving Innovation '08: Verint Systems CEO and President Dan Bodner says that merely collecting intelligence is worthless without being able to properly utilize the data.
CRM Featured Articles,
Posted 03 Jun 2008
7 tips to cure what ails you.
Viewpoints,
Posted 02 Jun 2008
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
Magazine Features,
Posted 01 Jun 2008
With market leaders like Amazon.com leading the way, the emerging medium is making waves.
CRM Featured Articles,
Posted 09 Apr 2008
A systematic approach to resource allocation drives top- and bottom-line value.
Viewpoints,
Posted 03 Apr 2008
These four implementations -- successfully undertaken by wildly different companies utilizing products from a variety of vendors -- represent the very best of this year's efforts.
Magazine Features,
Posted 01 Apr 2008
The lessons to be learned from "accidental" marketers.
Insight,
Posted 01 Apr 2008
Lofty statements too often end up as small and meaningless actions.
Customer Centricity,
Posted 01 Apr 2008
Enhanced optimization in Affinium 7.3 -- the latest release of the vendor's flagship suite -- aims to make the campaign fit the customer, not the other way around.
CRM Featured Articles,
Posted 01 Apr 2008
Remember to look around you when spelling out your corporate message.
Pint of View,
Posted 01 Apr 2008
You're not the only one talking to your customers.
Viewpoints,
Posted 31 Mar 2008
The fourth annual Beagle Research study outlines the year's seven coolest and most innovative industry solutions.
CRM Featured Articles,
Posted 26 Mar 2008
A new survey unveils what buyers want -- and what vendors need to deliver: Deliverability and cost supplant vendor reputation as the number-one priority.
CRM Featured Articles,
Posted 25 Mar 2008
The customer interaction vendor aims to complete its marketing suite with the acquisition of Million Handshakes, a provider of outbound campaign management software.
CRM Featured Articles,
Posted 24 Mar 2008
Traditional approaches waste money.
Viewpoints,
Posted 19 Mar 2008
SAS Global Forum '08: At its annual users conference, SAS unveils a new acquisition, once code-named "Apollo."
CRM Featured Articles,
Posted 18 Mar 2008
Helping marketers with customer identity management.
Viewpoints,
Posted 14 Mar 2008
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