The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
CRM Featured Articles,
Posted 25 Jan 2008
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
CRM Featured Articles,
Posted 25 Jan 2008
A new measurement can provide the power to explain what went wrong.
Viewpoints,
Posted 25 Jan 2008
Big Blue snaps up AptSoft, a provider of software designed to help companies make real-time decisions.
CRM Featured Articles,
Posted 24 Jan 2008
A new survey by the Aberdeen Group reveals the benefits of -- and secret to -- bringing together the feuding departments.
CRM Featured Articles,
Posted 23 Jan 2008
But they have to earn it. Here's how.
Viewpoints,
Posted 22 Jan 2008
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
CRM Featured Articles,
Posted 22 Jan 2008
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
CRM Featured Articles,
Posted 18 Jan 2008
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
CRM Featured Articles,
Posted 07 Jan 2008
Search engine optimization can help put your Web site ahead of the pack.
Viewpoints,
Posted 03 Jan 2008
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
CRM Featured Articles,
Posted 03 Jan 2008
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
REAL ROI,
Posted 01 Jan 2008
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
Pint of View,
Posted 01 Jan 2008
It's never easy to know precisely what your customers are feeling -- but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Magazine Features,
Posted 01 Jan 2008
Ciena Corp. discovered that 3-D can be A-OK.
REAL ROI,
Posted 01 Jan 2008
Direct marketers praise Congress' decision to extend the popular legislation.
CRM Featured Articles,
Posted 31 Dec 2007
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
CRM Featured Articles,
Posted 26 Dec 2007
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
CRM Featured Articles,
Posted 24 Dec 2007
The latest version of Aspect Unified IP 6.5.1 expands language capabilities, and adds unified command and real-time reporting.
CRM Featured Articles,
Posted 20 Dec 2007
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