Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
CRM Featured Articles,
Posted 27 Jun 2009
Deliver freedom, not hype.
Viewpoints,
Posted 25 Jun 2009
A handful of first steps for marketing campaigns that make the most of social media.
Viewpoints,
Posted 23 Jun 2009
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
CRM Featured Articles,
Posted 22 Jun 2009
Where social media fits within public relations, marketing, and advertising.
Viewpoints,
Posted 22 Jun 2009
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
CRM Featured Articles,
Posted 22 Jun 2009
How social marketing can spotlight your organization's inner person.
Viewpoints,
Posted 19 Jun 2009
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
CRM Featured Articles,
Posted 19 Jun 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
CRM Featured Articles,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
CRM Featured Articles,
Posted 13 Jun 2009
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
CRM Featured Articles,
Posted 11 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
CRM Featured Articles,
Posted 10 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Magazine Features,
Posted 01 Jun 2009
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Magazine Features,
Posted 01 Jun 2009
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
Case Studies,
Posted 01 Jun 2009
Social media thought leaders, twittering about social media.
Insight,
Posted 01 Jun 2009
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
Magazine Features,
Posted 01 Jun 2009
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