SAP Business ByDesign is the company's new on-demand midmarket product; much of its success hinges on SAP's channel strategy.
Insight,
Posted 01 Dec 2007
Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
Magazine Features,
Posted 01 Dec 2007
The one overarching trend that will likely make an indelible mark on customer-centric strategies will involve social networking in a big way.
Front Office,
Posted 01 Dec 2007
In the weeks since its delayed IPO, the on-demand voice-messaging vendor has struggled to shed the stigma of patent-infringement allegations.
CRM Featured Articles,
Posted 14 Nov 2007
ANA Multicultural Marketing Conference '07: One presenter proposes the notion that diversity can enhance work productivity -- and drive innovation.
CRM Featured Articles,
Posted 07 Nov 2007
Producing pearls, however, is often another matter entirely. Just ask the A-list presenters at the 2007 ANA Multicultural Marketing Conference.
CRM Featured Articles,
Posted 06 Nov 2007
Great branding doesn't come from gimmicks -- it derives from exceptional, innovative customer service.
Insight,
Posted 01 Nov 2007
Business Problem: Inability to generate qualified contacts and leads within customer companies.
Re:Tooling,
Posted 01 Nov 2007
Maximizer Enterprise helps optimize shipments and company trust.
REAL ROI,
Posted 01 Nov 2007
A few more takeaways from the fall's big event.
Pint of View,
Posted 01 Nov 2007
The industry rebel -- and founder and chief executive officer of RightNow Technologies -- sits down for a chat.
Insight,
Posted 01 Nov 2007
Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
Insight,
Posted 01 Nov 2007
Think you can translate your brand for the savvy Chinese shopper?
The Tipping Point,
Posted 01 Nov 2007
The failure of many word-of-mouth marketing campaigns is largely due to their transparency.
Front Office,
Posted 01 Nov 2007
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
Magazine Features,
Posted 01 Nov 2007
The keynote presenter at SPSS's Directions 2007 North American Conference speaks about gaining a competitive edge by doing the math.
CRM Featured Articles,
Posted 30 Oct 2007
The pool of Web analytics providers continues to shrink.
CRM Featured Articles,
Posted 30 Oct 2007
Make the most of those in-person interactions.
Viewpoints,
Posted 26 Oct 2007
The initial public offering for on-demand voice messaging provider SoundBite Communications continues to be delayed due to accusations of patent infringement.
CRM Featured Articles,
Posted 22 Oct 2007
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