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Articles: Marketing Automation
The move adds panel management to FocusVision's growing suite of market research technologies.
Customer Insights helps retailers turn data into actionable insight to improve merchandising, assortment, promotion, and pricing decisions.
The new integration allows companies to integrate social intelligence with company data.
All-New Campaign Monitor offers a drag-and-drop interface for creating personalized email marketing campaigns.
Enhancements include new data points for added context about Webinar attendees.
With the acquisition of Relately, Viable adds relationship scoring technology to its portfolio.
The Panasonic OneConnect platform lets companies send targeted messages to drivers through in-car infotainment systems.
Navigation and search capabilities combine with new tools and statistics for a real-time vertical marketing engine.
Trumpia's updates include streamlined contact management with Salesforce integration.
Attensity partners with Informatica and Tableau Software to deliver sophisticated analysis of unstructured data within existing business applications and workflows.
Connexity will expand its platform to include Hitwise AudienceView audience segmentation and marketing planning tools.
Powa Tags convert printed ads into a point of sale and lets companies track the effectiveness of ads.
The partnership works to further expand influencer marketing.
The two companies will work together on solutions and services based on Adobe Marketing Cloud to accelerate digital marketing transformation for clients in North America and Europe.
New features in its latest quarterly update include a new campaign automation builder and a content pack for Microsoft Power BI.
The simplified CRM system provides marketing, sales, and service capabilities in one solution.
Boomtrain's predictive personalization helps marketers personalize Web site and email content through integration to Oracle Marketing Cloud.
The deal helps Rise Interactive bring personalization to digital marketing.
Engagio selects Leadspace API to enable all-in-one account-based marketing.
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