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Articles: Marketing Automation
The partnership between Lotame and SintecMedia enables local TV to offer dynamic audiences to clients.
The features draw on artificial intelligence to drive customer experience.
With Liquid Content, marketers can assemble content and publish it seamlessly to devices, apps, social channels, and websites.
Industry authorities underscore the AI imperative.
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
Propel is a mobile marketing solution for organizing customer information.
Frrole Scout uses advanced AI and machine learning to offer deep consumer intelligence.
Microsoft Dynamics CRM and 365 users can get embedded intelligence within their work environments to accelerate sales and improve data quality.
Scout provides complete visibility into company relationships with target accounts.
'Customers want to be loyal to you…but we don't necessarily roll out the red carpet and make it easy for them to remain loyal to us,' says an expert on brand advocacy.
Monarch is an integrated platform for managing media ad sales and related workflows.
MicroStrategy is launching the latest version of its business intelligence platform on Amazon Web Services.
Marketers can now integrate Engagio's account based marketing solutions With Eloqua, Pardot, Hubspot, and Marketo
Maritz's partnership with TPG brings mobile receipt capture to loyalty programs, allowing tracking of purchases for rewards via consumers' smartphones.
From the convergence of adtech and martech to the rise of people-based marketing, here are today's game changers for marketing pros.
PersonifyGO is a constituent engagement platform accessible from any Internet browser.
PandaDoc's document automation software is now available as part of the HubSpot platform.
Lionbridge's app for Oracle Marketing Cloud helps marketers streamline multilingual marketing campaigns.
LiveRamp IdentityLink will use Weather's event-based WEATHERfx data to create people-based audience data for digital marketing campaigns.
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