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Articles: Marketing Automation
New solution offers pre-packaged email templates, retail-specific email automation, and product integrations to e-commerce systems.
Universal Reattribution reveals previously mobile app users whoi are re-engaged by all marketing channels.
Fall 2015 Release brings together existing products from Ektron and Episerverand new capabilities into a sngle cloud platform
Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data.
Netbase Audience 3D harnesses social data to measure marketing campaigns.
Localytics True Impact Helps marketers measure the return on their digital investments.
Marchex Display Analytics links display advertising to phone calls and store visits.
The combination of Insite's B2B e-commerce platform and customer experience management capabilities from Sitecore enables manufacturers and distributors to support personalized omnichannel digital experiences.
Demandbase's new data cloud and targeting solutions increase marketing's reach with account-based advertising.
New business unit's first product, Info Insight, uses artificial intelligence to help businesses make sense of electronic communications.
Mintigo's Predictive Campaigns marketing automation tool uses data and machine learning to help marketers tailor campaigns.
The $450 million acquisition of MarketShare strengthens Neustar's marketing analytics capabilities.
New SMS and MMS toll-free number solution enables point-of-sale customer care.
Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing.
Livefyre Engagement Cloud finds and curates user-generated content for brands to use in their own marketing efforts.
The $1.1 billion deal brings together two marketing technology providers.
Advanced audience technology will help brands deliver more targeted, meaningful, and personalized customer experiences.
Video marketing content creator expands with Facebook's distribution assets.
The integration covers call extension and call-only ads.
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Companies: Marketing Automation
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