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Articles: Marketing Automation
Source Metrics tracks clicks, conversations, and in-store sales related to social media marketing promotions.
ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.
Enrichis designed to help marketers generate revenue from new and existing services.
New products give marketers clean, accurate marketing data.
Salesforce1 is the new social, mobile and cloud customer platform built to transform sales, service and marketing apps
With Silverpop Mobile Connector, marketers can access app behaviors and deliver personalized mobile experiences.
The Advanced Content Marketing Manager offers improved lead qualification and nurturing.
Support, feedback, and ratings are key.
Demandbase's B2B Retargeting offers re-engagement opportunities through retargeted display ads.
Gainsight's data-driven insights create a unique health score to measure the impact of customer success efforts.
Adobe Campaign's new cross-channel marketing platform nixes email CPM pricing.
Adobe Social's new publishing capabilities reach China's Sina Weibo; new tweet delivery by country engages social audiences worldwide.
Integration between Bigstock and Constant Contact enables businesses to create visually compelling online marketing campaigns.
Partnership allows brands to see what drives audience engagement with competitors' social channels.
mVision Insights offers marketers actionable data from mobile engagement campaigns involving QR codes, NFC, Microsoft Tag, and other triggers.
Why it can be worth the effort to "hunt the elephant."
Webtrends Explore and Webtrends Lifetime Streams provide digital executives with new capabilities to better understand consumer behaviors and take action.
Mobile support for Adobe Analytics and Adobe Target available today; integration with additional Adobe Marketing Cloud solutions coming in 2014.
Social and mobile dominate digital marketing discussions.
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