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Articles: Marketing Automation
InsideView for Marketing helps marketers build and maintain databases and deliver business insights.
Integration promises to streamline publishing and management into a unified content creation process.
High-consideration purchases and touch points a strong fit for online videos.
New functionality in Demandbase's B2B Retargeting solution lets users define who gets retargeted and for how long.
The best sources for predictive attributes may be closer than you think.
CoreMotives now offers behavior-based lead nurturing and A/B testing.
eWayDirect's enhanced Caliber platform includes easier targeting for mobile devices and a browse abandonment solution.
Avrick's Lifestyle Change Marketing alerts companies to significant events in their customers' lives and allows them to tailor marketing messages to fill specific needs at that time.
Swiftpage will release Act! solutions as part of an expanding cloud lineup, giving users automated recommendations for sales processes.
Ifbyphone's Newest app captures the exact lead source of inbound calls and displays it to agents before they answer the call.
Store Locator provides an analytics dashboard to give brands insight into the buying intent of visiting customers.
The partnership between Brandworkz and Differentia yields QlikView self-service business intelligence analytics software for digital asset management.
New version of Attensity Analyze VOC solution brings more data to the discovery process.
BlueKai's data management platform will bring added personalization to Oracle's marketing programs.
Resonate Social for Facebook allows marketers to understand and act on the motivations of Facebook users.
New feature to Mindmatrix offers data-driven marketing insight into how customers interact with brands.
Skura SFX now features adaptive capabilities that allow sales reps to target the right message to the right customer at the right time.
Pegasystems' latest release of Next-Best-Action-Marketing provides outbound and real-time inbound offers across channels.
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Companies: Marketing Automation
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