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Articles: Marketing Automation
SourceTrak 3.0 blends online and offline attribution for marketing.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Fluent releases AudienceNow for LiveRamp
The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,
The marketing platform provider also adds Iterable as a partner to enable machine learning-powered personalized email campaigns.
The acquisition of Docalytics extends Contently analytics to downloadable content.
MSG's U-Dial offers manual dialing, call monitoring, quality control, and call recording functions.
Atlas provides a messaging infrastructure, security, and back-end analytics.
SmartAds is the latest addition to the YOUBORA analytics platform.
Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
Zaius' freemium behavioral marketing engine enables B2C marketers to optimize targeting on Google and Facebook.
New capability enables marketers to see real-time marketing performance from social media posts that contain photos.
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Customizable and mobile-optimized templates enable companies to create and launch content-driven digital experiences.
The startup offers a seal that lets consumers identify and engage with brands through email.
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
IOVOX's call tracking will deliver insight to Cobweb's small business customers.
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