A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
CRM Featured Articles,
Posted 28 Oct 2008
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
CRM Featured Articles,
Posted 24 Oct 2008
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
CRM Featured Articles,
Posted 23 Oct 2008
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
CRM Featured Articles,
Posted 20 Oct 2008
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
CRM Featured Articles,
Posted 19 Oct 2008
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
CRM Featured Articles,
Posted 19 Oct 2008
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
CRM Featured Articles,
Posted 15 Oct 2008
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
CRM Featured Articles,
Posted 15 Oct 2008
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
CRM Featured Articles,
Posted 10 Oct 2008
Including user-generated content in the support mix.
Viewpoints,
Posted 08 Oct 2008
New research from Cone LLC finds 93 percent of Americans want companies to have a presence in social media.
CRM Featured Articles,
Posted 06 Oct 2008
Points to consider in making the right decision.
Viewpoints,
Posted 02 Oct 2008
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
CRM Featured Articles,
Posted 01 Oct 2008
A cosmetics company relies on its customers to share the beauty of its brand.
REAL ROI,
Posted 01 Oct 2008
Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.
REAL ROI,
Posted 01 Oct 2008
Whether marketers send messages across multiple channels or just one, every customer has a limit. The trick is knowing where that limit is.
Magazine Features,
Posted 01 Oct 2008
One author says it's time the marketing department gets with the program—or else.
Insight,
Posted 01 Oct 2008
A loyal fan base is the best defense against a declining economy.
Insight,
Posted 01 Oct 2008
The real thing requires tailored, customized, and personalized solutions.
Customer Centricity,
Posted 01 Oct 2008
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