Former competitors aim to strengthen their collective market presence to promote the importance of email reputation management and deliverability -- in short, the "mission of saving email."
CRM Featured Articles,
Posted 18 Aug 2008
The case for performing marketing optimization.
Viewpoints,
Posted 12 Aug 2008
Marketing pro Dan Kennedy and Infusionsoft offer marketing advice for small businesses.
CRM Featured Articles,
Posted 08 Aug 2008
The analytics and statistical analysis powerhouse acquires an on-demand price optimization vendor -- and builds a new practice around it.
CRM Featured Articles,
Posted 07 Aug 2008
Market intelligence from Gartner shows the Wonder of Walldorf still on top in CRM, ERP, and supply chain.
CRM Featured Articles,
Posted 04 Aug 2008
Why the contact center may be your last line of defense.
Customer Centricity,
Posted 01 Aug 2008
Company executives insist the acquisition will only help accelerate voice automation innovation for the masses.
CRM Featured Articles,
Posted 30 Jul 2008
Pivotal CRM 6.0 makes the platform more familiar for users.
CRM Featured Articles,
Posted 30 Jul 2008
As email service providers extend their expertise to SMS and text messaging, consumers may have to be induced to respond.
CRM Featured Articles,
Posted 29 Jul 2008
Marketing automation and knowledge management headline the company's latest list of enhancements, as well as those coming from its partners.
CRM Featured Articles,
Posted 25 Jul 2008
What can we learn from how candidates are using SMS messaging?
Viewpoints,
Posted 24 Jul 2008
The vendor launches a new bookmarking solution for sales and marketing materials.
CRM Featured Articles,
Posted 21 Jul 2008
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
CRM Featured Articles,
Posted 17 Jul 2008
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
CRM Featured Articles,
Posted 15 Jul 2008
Segmentation marketing must be individually relevant.
Viewpoints,
Posted 15 Jul 2008
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
CRM Featured Articles,
Posted 14 Jul 2008
The economic downturn pushes spending away from traditional advertising to more accountable online media.
CRM Featured Articles,
Posted 08 Jul 2008
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
CRM Featured Articles,
Posted 07 Jul 2008
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
CRM Featured Articles,
Posted 07 Jul 2008
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