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Articles: Marketing Automation
Real-time marketing is marketing tailored to a customer's needs by using the most current information about that customer at any point of interaction.
Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is.
Murphy's Law
When it comes to CRM size matters, but that doesn't mean bigger is better.
The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
As the vice president of marketing for Hewlett-Packard, Overly is in his Indianapolis office by 4:30 a.m. every business day. Yes, every day. And on weekends Overly is up before the sun to cram in several hours of work from his home office, on both Saturday and Sunday, before spending time with his family.
The stories of three contact center vendors that have put a great deal of thought into finding CRM tools that help them achieve their strategic goals.
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Big players falter, while smaller firms flourish.
A cheesy look at how email marketing can increase sales.
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Companies: Marketing Automation
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