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Articles: Marketing Automation
Unmetric's integration with Oracle Social Cloud will help companies track performance and benchmark social campaigns against competitors.
Media Mix Optimizer is an intelligent, cloud-based solution that gives marketers consolidated real-time insights into how all of their media vehicles and investments are performing.
First-party purchase data and insights is now available to markets through Cardlytics Platform Solutions
Geoscape's American Marketscape DataStream can provide market segmentation based on ethnicity, age, religion, and sexual orientation.
The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Yellowfin 7.2 offers enhanced workflows and collaboration tools, connectors to more data sources, and greater forecasting and analysis capabilities.
Cresco International's MA2A offers deeper insight into customer journey analytics.
Tagga's latest iteration introduces several features that will enablebrands to surface formerly unavailable behaviors, trends, and patterns.
SourceTrak 3.0 blends online and offline attribution for marketing.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Fluent releases AudienceNow for LiveRamp
The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,
The marketing platform provider also adds Iterable as a partner to enable machine learning-powered personalized email campaigns.
The acquisition of Docalytics extends Contently analytics to downloadable content.
MSG's U-Dial offers manual dialing, call monitoring, quality control, and call recording functions.
Atlas provides a messaging infrastructure, security, and back-end analytics.
SmartAds is the latest addition to the YOUBORA analytics platform.
Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.
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