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Articles: Marketing Automation
Analyze customer data to drive online retail success.
New solution accelerates sales opportunities by immediately transferring the hottest leads to salespeople.
Eighty-five percent of B2B marketers can't attribute business value to content activity.
More than two-thirds of companies that have replaced workers with automation added new positions as a result.
With today's connected customers, engagement is more vital than ever.
New consumer expectations call for updating old practices.
Traditional linear content is out; personalized dynamic content is in.
Oracle's updated customer experience cloud promises deep integration and "extreme innovation."
New integration simplifies collaboration and execution of content marketing programs.
New Nimble Android app delivers intelligent relationship insights for business contacts.
OmniView provides persistent customer identification across channels.
The move brings MarketShare's planning and attribution solutions to Marketing Cloud customers.
Oracle customers gain access to D&B's commercial database.
New products combine customer engagement and omnichannel commerce capabilities with the SAP HANA platform.
Five steps to help you seal the deal.
Growing customer demand is behind the addition of a CRM system to HubSpot's marketing platform
Datawatch Visual Data Discovery to power QuickPivot's Campaign Management Platform.
Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively.
Experian Data Quality and Aptean have integrated their solutions.
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Companies: Marketing Automation
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