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Articles: Marketing Automation
The enhancements to BlueConic's platform simplify management of online marketing campaigns.
Marketing Studio 9 includes updates to technology, collaboration.
Qliktag's Q*Engine is a merchandising solution with individual product promotion and activation via iBeacon, NFC, standard barcode, or QR code.
ChannelAdvisor Digital Marketing is one platform for managing all sorts of campaigns.
Spring 14 Vocus Marketing Suite updates include Salesforce.com integration, automated communications workflows, customized lead scoring, and integrated analytics.
Service2Media's Certa Push os a push messaging service for financial services and media firms and government entities.
New capabilities are added to sales, service, and marketing applications across the board.
Postano's new social monitoring and performance analytics measure hashtag and visual Web marketing campaigns.
Deliver leads based on past profiles and engagement data.
The solution is the first of several industry-specific offerings to be released.
Loyalty Builders' COA examines the health of customers by analyzing measures of customer engagement, purchases, risk, and revenue distributions.
InsideView for Marketing helps marketers build and maintain databases and deliver business insights.
Integration promises to streamline publishing and management into a unified content creation process.
High-consideration purchases and touch points a strong fit for online videos.
New functionality in Demandbase's B2B Retargeting solution lets users define who gets retargeted and for how long.
The best sources for predictive attributes may be closer than you think.
CoreMotives now offers behavior-based lead nurturing and A/B testing.
eWayDirect's enhanced Caliber platform includes easier targeting for mobile devices and a browse abandonment solution.
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Companies: Marketing Automation
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