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Articles: Marketing Automation
ePages will offer Swiftpage's Act! contact management and e-marketing to online retailers.
The enhanced SocialCentiv app lets businesses better respond to customers on Twitter.
TapFusion identifies and targets influencers on social media sites.
MailChimp Pro offers advanced data analysis and optimization features for email campaigns.
The integration of OpenText and SAP hybris lets companies manage digital assets across service, sales, and marketing.
Audience Connector links Facebook users to their email addresses so marketers can target them.
SalesPredict's latest release helps customers understand the key factors behind their lead scores.
Integrated Personalization Engine helps mobile marketers personalize messages based on past history or interest.
Marketers can now collect, curate, and publish user-generated content from social networks into any digital experience created with Adobe Experience Manager.
Retailers can use Bluecore Live Segments to reshape email marketing programs around automated segmentation and personalization.
Pega Customer Decision Hub adds contextual intelligence to marketing, sales, and service interactions and channels.
The combined entity strengthens as a channel marketing automation platform provider.
The new app lets marketers reach customers outside of the app with personalized ads.
ClearVoice now offers a set-your-own-rate marketplace and content and influencer discovery tools.
The HubSpot Marketing Platform now supports German, Japanese, French, Portuguese, and Spanish.
Sprinklr integration lets brands manage ad placement and content on Instagram.
Through the integration, DialMyCalls.com customers can now send automated phone calls and text messages to Constant Contact subscriber lists.
The integration will enhance document automation, especially in regulated industries.
The acquisition of AD.Dialeto nearly doubles Accenture Interactive's footprint in the Latin American market.
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