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Articles: Marketing Automation
New partnership lets firms sync contact center solutions with operations and order management.
Yellowfin will make demographic datasets available to its customers as part of the latest version of its BI platform, Yellowfin 7.1.
Mad Mimi's technology will enable GoDaddy's small-business customers to better connect with clients.
New self-serve testing solution lets users determine who sees proposed changes.
Experian's new offering promises to increase inbox placement for marketing materials.
CampaignConnect for Salesforce.com delivers a full suite of automated fundraising solutions.
The sports industry uses social media to connect with fans during slow periods.
New release advances user experience and deeper CRM integrations.
Jiveocity is a Goofle-powered dual social networking mobile app.
Good products are not enough to engage customers in the digital age.
Audience Intent Miner lets marketers identify, understand, and target customers by demographics and psychographic data from Twitter.
Rouse Brand Pages aggregate social media content from celebrities and brands.
Pursway's new tool connects brands to customers' 'real-life' social circles.
Expanded AppMarketplace features apps for scoring leads based on particular behaviors.
The partnership between First Data and LocalVox brings added insight to SMBs.
New offering converts behavioral insights into refined segmentation, automated product recommendations, and Web site personalization.
Most companies and government organizations fail to adequately protect consumers.
Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
SMS Click-Through Tracking lets users embed links into SMS and email messages and track recipients' click behavior.
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Companies: Marketing Automation
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