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Articles: Marketing Automation
Radius' new offering assesses the health of CRM and marketing automation data and recommends improvements.
The Self-Serve Programmatic Marketing Platform features an enhanced user interface and platform engine improvements.
Enhancements include more email and mobile tools.
Relationship One's Twilio SMS application helps marketers create and manage high-volume SMS push campaigns through integration with Oracle Marketing Cloud.
Return Path Smart Alerts notify marketers of email deliverability issues in real time.
Influitive Upshot enables B2B marketers to generate, distribute, and analyze customer-led content.
Amplero's new socially-aware marketing measurement tool helps marketers pinpoint influential customers and measure their ripple effect on campaigns.
The online review aggregation tool deepens customer experience insights for multilocation businesses.
TapInfluence Influencer Discovery helps marketers find and manage social media content producers.
Fluent's acquisition application helps marketers identify, target and acquire new customers through integration with Oracle Marketing Cloud.
DataSift unveils PYLON for LinkedIn Engagement Insights to help marketers plan campaigns on LinkedIn.
Nikaza Context Hub brings mobile user intent signals and associated data to digital advertising.
New integration enables call centers and marketing departments to share valuable insights. (Featured on SmartCustomerService.com.)
GoBiggi enhances the analytics feature to boost promotion and search engine rankings for SMBs.
Commerce360 helps marketers increase conversion rates through integration with Oracle Marketing Cloud.
Sojourn's data extraction and integration application for Oracle Marketing Cloud helps marketers perform advanced analytics and integrations.
Sitecore's latest version of Sitecore Commerce includes greater connectivity between content management and e-commerce.
Kochava Alerting tracks and notifies users of campaign metrics or data anomalies in real time.
FollowAnalytics leverages machine learning and predictive intelligence with new mobile campaign optimization suite and enhanced engagement tools.
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Companies: Marketing Automation
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