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Articles: Marketing Automation
The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
As the vice president of marketing for Hewlett-Packard, Overly is in his Indianapolis office by 4:30 a.m. every business day. Yes, every day. And on weekends Overly is up before the sun to cram in several hours of work from his home office, on both Saturday and Sunday, before spending time with his family.
The stories of three contact center vendors that have put a great deal of thought into finding CRM tools that help them achieve their strategic goals.
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Big players falter, while smaller firms flourish.
A cheesy look at how email marketing can increase sales.
Annette Walker, senior vice president, strategy, Memorial Care Centers, tells how a little can data lead to an extra $7 million a year.
Interaction Advisor features self-learning analytics, rules, and analytics that work together in real time to create offers, multichannel offer execution capabilities, and closed-loop monitoring and analysis of campaigns.
Business Process Automation: Buzzword or Business Imperative?
The functionality, called MultiProcess Management, lets individual UpShot XE users create a view that suits them using a drag-and-drop configuration tool.
Companies often offer loyalty programs that focus on hard benefits to retain customers, but hard benefits are sometimes not enough. The benefits must have a high-perceived value from the customer's perspective.
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