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Articles: Marketing Automation
Bazaarvoice is intended to help businesses boost word-of-mouth strategies by managing and analyzing customer product reviews.
The company announced improvements to the product's ability to capture online customer data throughout the world.
An Indian bank maximizes its marketing success.
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
ERM helps to drive revenue by leveraging key relationships.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Identify prospects, locate decision-makers, and gain customers.
Asking customers what kind of marketing materials they want helps build relationships and response rates.
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
Focus on individualized targeting and ramping up multichannel advertising efforts will be important initiatives for 2006 and beyond.
Are they untapped potential or risky business?
Email as an independent marketing channel is growing increasingly irrelevant.
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
A businessman has won what is believed to be the first victory of its kind by claiming damages from a company that sent him email spam.
Marketers should identify product brand in their email campaigns; concerns about spam and other online pitfalls seem to be diminishing.
Unica takes the acquisition route, not a usual move for the company, to enhance its marketing automation functionality.
A new service gives companies the ability to see which channels are working best and how well Internet advertising fares.
The new year will see more multichannel integration, more drop-ship solutions, and a wider focus on security issues as merchants mature.
A new report stresses the importance of marketers understanding consumers' online purchasing habits -- the peaks and valleys -- between Thanksgiving and Christmas.
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