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Articles: Marketing Automation
The best risk mitigation for a prospect is a satisfied customer.
Aprimo focuses on four states of marketing expenditure, including budget, forecasted expense, committed expense, and actual expense.
CRM suites have broadened significantly from their roots, but companies are finding that the automation and successful execution of a company's revenue strategy clearly requires a different focus.
Forty-four percent of uninsured consumers who plan to apply for health insurance in the next year say they will do so online.
To encourage their customers to be evangelists, companies must first build customer loyalty.
Companies win customer share by investing in customer development and customer management strategies.
All businesses could benefit from more sophisticated marketing tools, and that these tools offer the greatest potential for return on investment.
Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.
The true cost of email marketing is the opportunity squandered as your loyal customers unsubscribe.
Is it possible to strike a balance between optimizing productivity and providing top-notch service and profit from it? Yes.
Assessing agents' writing skills means more than testing their keyboarding and spelling ability; it means finding out whether they have strong big- and small-picture writing skills.
A recent Aberdeen Group study reveals that enterprises are expected to increase their technology budgets by an average of 3.4 percent over the next six to 12 months, and CRM-related applications are helping to fuel the growth.
To achieve maximum effectiveness executives must maintain a proper balance between internal and external focus.
A major way Taylor Made-Adidas Golf stays close to its customers is through email help.
Saab Cars USA rolled out its enterprisewide CRM solution and strategy, dubbed TouchPoint, beginning in January 2002. Saab is using TouchPoint to improve customer service efforts, as well as to support customers and dealers. The initiative focuses on the customer interaction center, marketing, lead management, and data quality.
Today, email addresses are often the first piece of information requested following name and mailing address.
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