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Articles: Marketing Automation
How companies can effectively use their resources to serve their community; a framework for launching a brand internationally; and a look at Tesco lead this month's CRM book list.
SAS Institute has unveiled SAS9 Intelligence Platform, its biggest product launch to date, uses grid computing and multithreading technology capabilities to increase speed, reliability, and scalability.
The market for service-provider email solutions is expected to grow at a 17 percent annual rate.
DoubleClick finalizes its SmartPath Acquisition to expand its share of the marketing automation market.
The study shows the average increase of companies bolstering their marketing efforts is 10.8 percent.
Siebel Systems has been cited for excellence in using CRM.
Surveying has been never more crucial than it is today.
Proper screening and selection of outsource partners assures the highest standards necessary for an organization's needs.
The acquisition would further what analysts say is a trend toward melding the marketing automation side with the marketing operations side.
Industry observers expect portability to increase churn in 2004 as carriers iron out technical glitches and more consumers come off contract, enabling switching without financial penalty.
Harte-Hanks's report examined 2,626 B2B permission-based email campaigns--more than 17 million messages--in the telecommunications and high-tech markets.
Understanding that not all your employees can be expert linguists, name-recognition technology solves the difficult task of deconstructing names to gather detailed information about a name's origins, its culture, and the meanings of terms in the names.
There's been a sharp growth in the volume of information available to help make informed purchasing decisions--it's considerably more than anyone can possibly filter for a "correct" decision.
Loyalty marketers are now designing emails with a better chance of reaching their recipients and running campaigns to reward points and cash-back bonuses for consumers providing their email address.
A new survey finds that enterprises are relying more and more on digital marketing, and that B2B firms are using digital marketing solutions more than ever for lead generation, Web site traffic generation, customer education, and for cross-sell and upsell opportunities.
Mining data to develop insightful and actionable results effecting the bottom line in terms of improved efficiency and increased profitability requires a mix of statistical, programming, database, and business-process skill.
Gartner has presented its 10 must-do New Year resolutions for CIOs and IT Directors for 2004; MicroStrategy has announced that Trenitalia has deployed the MicroStrategy Business Intelligence Platform to analyze railroad ticket sales data; and Sharper Image has selected Coremetrics to provide detailed analysis of customer and visitor behavior on SI's Web site.
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