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Articles: Marketing Automation
Churn is the ugly word among telecommunications companies that means customer turnover. But CRM vendor Kana Software claims its e-service applications free up customer service representatives to take care of pesky customers, and thus reduce churn.
Customer touch programs help companies stay top-of-mind.
Amid widely reported CRM failures, a Fujitsu Consulting study today found a bright spot in the telecommunications sector -- one of the fastest adopters of CRM technology.
As return on investment is becoming more of a concern for C-level executives and marketers, CRM vendors are forced to prove their worth. That is why Salesforce.com upgraded its online CRM product to enable marketing departments to automatically calculate ROI for each marketing campaign.
Interact Commerce Corp., maker of CRM offering SalesLogix, said that Arbitrel Inc. has joined the SalesLogix Technology Partner Program.
If so, then ExactTarget is looking for you. The email marketing software vendor has just released ProConnect targeted at advertising and public relations agencies to round out its family of Connect products. The new release allows these agencies to build their marketing, consulting and creative design services around targeted emails, company executives say.
At a gala overlooking the water yesterday at New York City's Chelsea Piers, Samsung Electronics America Inc. launched Four Seasons of Hope, a cause marketing program designed to "support the communities in which we sell," says Peter Weedfald, Samsung's vice president, North America strategic marketing and new media.
Reveries, an online magazine for marketing professionals, uncovered interesting tidbits about the public perception of CRM, after posting a survey on its Web site. The Westport, Conn.-based company released results this week, with one of the more humorous findings about confusion over the meaning of CRM -- not the technology but the abbreviation.
Buyout of Navision expands global presence.
London-based researcher Datamonitor says PRM and ERM have limited market opportunity today
SAS Institute has been pouring research dollars into building an analytical tool for the marketing community, in hopes of picking up sales in the hot CRM space.
Oracle Corp. and Dendrite International Inc. this week announced completion of a jointly developed CRM solution for the pharmaceutical market.
It's All in the Operations
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
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