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Articles: Marketing Automation
Two thousand three was a year of rebirth for the CRM industry. Trends took shape--and then took hold. It became increasingly clear that they are not fads. In fact, what are hot trends now will likely be considered business as usual by the end of two thousand four.
Marketing automation software, which grew out of CRM, allows marketers to plan, target, deliver, and measure direct-to-consumer marketing communications, across both online and offline channels.
Marketing executives need to work closely with internal call centers to use the existing technology for the purpose of effective outbound marketing.
Target marketing is much more effective than sporadic initiatives, trying to always find new leads, and restarting the process from scratch with every new marketing campaign.
Nearly half (45 percent) of recent Maritz Poll respondents indicated that their companies' brand or image played an important role in their decision to apply for a job at those firms.
The new marketing method has resulted in close rates at the call center that are several times higher than prior to the implementation.
Organizations tend to make four common mistakes that undermine the potential of process mapping. How can you avoid making these mistakes? Read on.
Organizations making the most of email marketing rarely, if ever, think only in terms of one email.
The synergy between marketing resource management and campaign management is tight.
Oklahoma Federal Judge Lee R. West ruled on Tuesday that the FTC overstepped its authority in creating the national list.
CRM, along with analytics, is becoming increasingly important as Teradata expands its data warehousing focus to drive customer value.
The product has more than 200 enhancements, and includes the company's first outbound marketing product, RightNow Outbound.
The best risk mitigation for a prospect is a satisfied customer.
Aprimo focuses on four states of marketing expenditure, including budget, forecasted expense, committed expense, and actual expense.
CRM suites have broadened significantly from their roots, but companies are finding that the automation and successful execution of a company's revenue strategy clearly requires a different focus.
Forty-four percent of uninsured consumers who plan to apply for health insurance in the next year say they will do so online.
To encourage their customers to be evangelists, companies must first build customer loyalty.
Companies win customer share by investing in customer development and customer management strategies.
All businesses could benefit from more sophisticated marketing tools, and that these tools offer the greatest potential for return on investment.
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