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Articles: Marketing Automation
Ensuring your outbound marketing message reaches its targets.
Marketers who deploy the basics and best practices of direct marketing will be the ones to achieve success in establishing and maintaining long-term, profitable B2B relationships.
The role of the contact center agent has expanded considerably, with each agent now required to act in up to three roles.
The new 5.1 release includes improved integration with Windows architecture.
As a result of the relocation of more than 3,000 call centers from the United States by 2008,130,000 agent positions will be eliminated, according to Datamonitor.
The report outlines a marketing performance measurement model and guidelines for process improvement.
Those responsible for business growth may be putting themselves at a disadvantage by not applying this same attention and care to relationships with prospects--before they become customers.
The enhanced version of RightNow Service features an Offer Advisor component that equips agents with a tool that can automatically suggest potential offers or promotions that may be appealing to the customer given his history.
A customer profitability management (CPM) program helps companies begin to lay the foundation for building a B2B lead generation program that will maximize average new customer profitability and corporate earnings.
A new survey of top marketing executives at large and midsize companies gauges attitudes towards customer retention and valuation.
Email is rapidly changing--trying to apply yesterday's strategy to today's most powerful marketing medium is a colossal missed opportunity and mistake.
Database marketing has quickly become integral to many organizations' CRM operations.
Now the company uses NetTracker to help move customers from the call center to the Web.
MIS has collected nearly 45,000 names, a majority of which has opted-in to receive additional information from the company.
Develop policies and implement best practices that have worked for others.
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
Brand building was ranked highest among marketing priorities, despite the strong positioning efforts many vendors employed during the tech boom; the brand-building efforts may reflect both fresh faces and survivors looking to establish new markets.
TAMS wanted to implement a business intelligence project to ensure the success of its marketing efforts.
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