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Articles: Marketing Automation
Interaction Advisor features self-learning analytics, rules, and analytics that work together in real time to create offers, multichannel offer execution capabilities, and closed-loop monitoring and analysis of campaigns.
Business Process Automation: Buzzword or Business Imperative?
The functionality, called MultiProcess Management, lets individual UpShot XE users create a view that suits them using a drag-and-drop configuration tool.
Companies often offer loyalty programs that focus on hard benefits to retain customers, but hard benefits are sometimes not enough. The benefits must have a high-perceived value from the customer's perspective.
By using digital sound cards to transfer calls, the product can decrease call abandonment rates by reducing call transfer time without clicks or silences.
CRM vendors are pulling out all the stops to boost sales.
In an exclusive survey conducted in conjunction with consultancy CAP Ventures Inc., CRM magazine finds that a surprising number of executives are pleased with their CRM system--and with their results.
Without tools that measure effectiveness, an organization with several PR agencies cannot get an accurate view of their performance, ROI, or their ability to generate impressions in the marketplace. Cymfony's technology will be bundled into MediaMap's Web-based solution called Performa, which enables PR and corporate communications professionals to manage branding efforts and their effectiveness in the media.
When Microsoft's highly anticipated customer relationship management package release finally ships there is likely to be a slew of third-party enhancements and add-ons.
Doug Edwards, director of marketing for Google, explains how the search engine operator took control of its burgeoning overflow of email.
Users can drill down for more granularity, as they can click on any chart or graph to home in on specific data.
While mature parts of the CRM market shrink, new areas are growing exponentially.
How DirecTV's knowledge base helps its geographically diverse call center agents dish out current information, consistently.
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
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