GPS and similar technologies' versatility and power will help the segment see significant growth, despite slow consumer and business adoption.
CRM Featured News,
Posted 11 May 2005
Marketers are long overdue in leveraging CRM learnings to make their demand-generation efforts more effective and profitable.
Viewpoints,
Posted 02 May 2005
5 guidelines to abide by when choosing to integrate email into your CRM suite.
Viewpoints,
Posted 02 May 2005
The company's strategic plans remain unclear, according to an industry analyst, possibly benefiting competitors like Unica and Aprimo.
CRM Featured News,
Posted 25 Apr 2005
Insight,
Posted 01 Apr 2005
Enter "The Customer Experience Matrix."
Viewpoints,
Posted 01 Apr 2005
A new chat-tool suite creates a personalized, interactive marketing engine, working from a customer database.
CRM Featured News,
Posted 25 Mar 2005
Best-of-breed applications are feeling more pressure from full-suite solutions.
Insight,
Posted 01 Mar 2005
Address these key issues and implement right-time marketing.
Viewpoints,
Posted 01 Mar 2005
Excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! By Lior Arussy (printed with permission from the publisher John Wiley & Sons)
Magazine Features,
Posted 01 Mar 2005
The company's newest release is equipped with greater functionality and user enhancement improvements.
CRM Featured News,
Posted 23 Feb 2005
Common vocabulary and government advocacy lead the agenda.
CRM Featured News,
Posted 22 Feb 2005
The rules of the game in Internet search are still being written, and strategies must adapt to suit the times.
CRM Featured News,
Posted 08 Feb 2005
Marketers are seeing solid ROI from new technologies.
Insight,
Posted 21 Jan 2005
When put to the test, this sales and marketing application delivers.
Reality Check,
Posted 21 Jan 2005
For high-performance businesses, creating a marketing capability that drives real business performance requires an effort that is complex, pervasive and sustained. An excerpt from Outlook, an Accenture publication.
Viewpoints,
Posted 18 Jan 2005
Two thirds of SMBs say they have positive ROI, although only 30 percent of them say they now measure it.
CRM Featured News,
Posted 07 Jan 2005
Consumers have high expectations of customer service, but aren't willing to pay for it.
CRM Featured News,
Posted 04 Jan 2005
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
CRM Featured News,
Posted 03 Jan 2005
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