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Articles: Marketing Automation
Amica realized the importance of increasing new customer inquiries and revenues, but needed to keep marketing costs down.
Overall, SMBs are expected to increase their technology spending this year 6.6 percent over last year.
Failing to allow companies to use this great technology to grow their businesses would be the real crime, and in the end would hamper all our selling efforts.
infoUSA and its division BusinessCreditUSA announced that they are offering customers unlimited access to business credit reports, and more.
The report finds that most emails are opened on Wednesday and that unsubscribe rates are declining.
How companies can effectively use their resources to serve their community; a framework for launching a brand internationally; and a look at Tesco lead this month's CRM book list.
SAS Institute has unveiled SAS9 Intelligence Platform, its biggest product launch to date, uses grid computing and multithreading technology capabilities to increase speed, reliability, and scalability.
The market for service-provider email solutions is expected to grow at a 17 percent annual rate.
DoubleClick finalizes its SmartPath Acquisition to expand its share of the marketing automation market.
The study shows the average increase of companies bolstering their marketing efforts is 10.8 percent.
Siebel Systems has been cited for excellence in using CRM.
Surveying has been never more crucial than it is today.
Proper screening and selection of outsource partners assures the highest standards necessary for an organization's needs.
The acquisition would further what analysts say is a trend toward melding the marketing automation side with the marketing operations side.
Industry observers expect portability to increase churn in 2004 as carriers iron out technical glitches and more consumers come off contract, enabling switching without financial penalty.
Harte-Hanks's report examined 2,626 B2B permission-based email campaigns--more than 17 million messages--in the telecommunications and high-tech markets.
Understanding that not all your employees can be expert linguists, name-recognition technology solves the difficult task of deconstructing names to gather detailed information about a name's origins, its culture, and the meanings of terms in the names.
There's been a sharp growth in the volume of information available to help make informed purchasing decisions--it's considerably more than anyone can possibly filter for a "correct" decision.
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