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Articles: Marketing Automation
Is it possible to strike a balance between optimizing productivity and providing top-notch service and profit from it? Yes.
Assessing agents' writing skills means more than testing their keyboarding and spelling ability; it means finding out whether they have strong big- and small-picture writing skills.
A recent Aberdeen Group study reveals that enterprises are expected to increase their technology budgets by an average of 3.4 percent over the next six to 12 months, and CRM-related applications are helping to fuel the growth.
To achieve maximum effectiveness executives must maintain a proper balance between internal and external focus.
A major way Taylor Made-Adidas Golf stays close to its customers is through email help.
Saab Cars USA rolled out its enterprisewide CRM solution and strategy, dubbed TouchPoint, beginning in January 2002. Saab is using TouchPoint to improve customer service efforts, as well as to support customers and dealers. The initiative focuses on the customer interaction center, marketing, lead management, and data quality.
Today, email addresses are often the first piece of information requested following name and mailing address.
A survey released today by marketing consulting firm Aelera polled 146 marketing and IT professionals online to determine the effects of bringing IT in on marketing projects.
Real-time marketing is marketing tailored to a customer's needs by using the most current information about that customer at any point of interaction.
Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is.
Murphy's Law
When it comes to CRM size matters, but that doesn't mean bigger is better.
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Companies: Marketing Automation
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