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Articles: Marketing Automation
The vendor delivers Usability Release 2006, the latest update of its on-demand CRM suite, and is getting set to release Rave CRM, a sales optimization application featuring offline synchronization.
The acceleration means a greater return on investment for companies and a bigger piece of the enterprise pie for marketers.
Version 8 of the company's flagship product introduces new, prebuilt Accelerators that assist customers in overcoming common data challenges associated with making the transition to MDM and CDI.
It's time for marketers to understand how social networking sites cater to every generation.
Business Problem: Poor email response times lead to increased numbers of phone calls to the contact center.
Retailers can leverage brand assets and CRM capabilities to build a winning media business.
Enterprises must walk up the new rungs of MDM and CDI solutions to remain competitive.
How to communicate with the passionate customer.
Television marketing must realize a choice for its future: cope or fight.
Increased customer activity and better search engine performance will grow paid search, but companies must mind their budgets, according to a new study.
Executives are spearheading investment efforts in mobile sales productivity tools, according to a new study.
IS provider Experian steps out of its credit checking focus to further develop multichannel marketing solutions and services with six new releases.
The company releases version 4.0 of its EFM solution, which, when tied to its other applications, provides the enterprise with EFM suite, according to one analyst.
Some customers have more value to a company than others and it pays to treat them accordingly--precision marketing tools can help, a new study finds.
The information broker announces its most granular customer segmentation model yet, and acquires Estonian credit bureau Krediidiinfo.
They say that timing makes champions. These eight winners in as many categories (plus up-and-comers in our One to Watch boxes) prove the adage as they join more than a score of industry leaders in a year of opportunity-making industry changes.
The opportunity for muscular returns continues to grow.
Innovation and smart partnering--perhaps the keys that unlock doors to the CRM big league. These five companies excel at novel product concepts and some have made keen M&A moves this year. Both types of effort portend serious shots at the show.
Satisfied customers, soaring returns on investment, cool runnings of both back- and front-end office processes--meet the CRM-enabled companies that planned implementations the way they should be done.
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