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Articles: Marketing Automation
For high-performance businesses, creating a marketing capability that drives real business performance requires an effort that is complex, pervasive and sustained. An excerpt from Outlook, an Accenture publication.
Two thirds of SMBs say they have positive ROI, although only 30 percent of them say they now measure it.
Consumers have high expectations of customer service, but aren't willing to pay for it.
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
The new 11i.10 release is designed to give companies a more holistic view of customers.
Analog Method unveils its first hosted partner extranet.
Active Decisions is offering Consumer Reports product information online and at retail locations to help customers make the best purchasing decisions.
Best Software and Salesforce.com are the leaders in the SMB space, according to a new survey.
A new study examines the customer's selection criteria between agency and travel-supplier Web sites.
If an organization's IT and business units have misaligned CRM goals, it will not get an accurate picture of ROI.
To tap into mothers' vast spending power marketers must deliver meaningful, targeted messages.
Why structured risk minimization is the next trend in predictive analytics.
Twenty-one percent of North American companies and 33 percent of European companies are planning new CRM investments by the end of December 2004. --Forrester Research and Forrester Business Technographics
CRM drives an Arizona car dealership to rev up its active prospects.
CRM vendors flock to high-capacity online promotional capabilities.
Marines are gung-ho about Oracle; Convergys signs multiyear contract with Wachovia; Quaero has new clients; and more.
The CRM analyst firm lays out strategies for improving bottom-line results with CRM.
The company announces the availability of the new Uniphi Suite at its annual user conference in New Orleans.
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