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Articles: Marketing Automation
A forum for online advertising warns about being invasive when targeting based on consumer habits.
GPS and similar technologies' versatility and power will help the segment see significant growth, despite slow consumer and business adoption.
Marketers are long overdue in leveraging CRM learnings to make their demand-generation efforts more effective and profitable.
5 guidelines to abide by when choosing to integrate email into your CRM suite.
The company's strategic plans remain unclear, according to an industry analyst, possibly benefiting competitors like Unica and Aprimo.
Enter "The Customer Experience Matrix."
A new chat-tool suite creates a personalized, interactive marketing engine, working from a customer database.
Best-of-breed applications are feeling more pressure from full-suite solutions.
Address these key issues and implement right-time marketing.
Excerpt from Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! By Lior Arussy (printed with permission from the publisher John Wiley & Sons)
The company's newest release is equipped with greater functionality and user enhancement improvements.
Common vocabulary and government advocacy lead the agenda.
The rules of the game in Internet search are still being written, and strategies must adapt to suit the times.
Marketers are seeing solid ROI from new technologies.
When put to the test, this sales and marketing application delivers.
For high-performance businesses, creating a marketing capability that drives real business performance requires an effort that is complex, pervasive and sustained. An excerpt from Outlook, an Accenture publication.
Two thirds of SMBs say they have positive ROI, although only 30 percent of them say they now measure it.
Consumers have high expectations of customer service, but aren't willing to pay for it.
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