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Articles: Marketing Automation
Organizations are missing the mark when trying to connect with the Hispanic market.
Online businesses will increase their spending significantly in 2005 in an attempt to meet their customers' needs.
The global supplier of power, data management, and standard semiconductor components selected Azerity's ProChannel solution for interactive quote management.
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
Ensuring your outbound marketing message reaches its targets.
Marketers who deploy the basics and best practices of direct marketing will be the ones to achieve success in establishing and maintaining long-term, profitable B2B relationships.
The role of the contact center agent has expanded considerably, with each agent now required to act in up to three roles.
The new 5.1 release includes improved integration with Windows architecture.
As a result of the relocation of more than 3,000 call centers from the United States by 2008,130,000 agent positions will be eliminated, according to Datamonitor.
The report outlines a marketing performance measurement model and guidelines for process improvement.
Those responsible for business growth may be putting themselves at a disadvantage by not applying this same attention and care to relationships with prospects--before they become customers.
The enhanced version of RightNow Service features an Offer Advisor component that equips agents with a tool that can automatically suggest potential offers or promotions that may be appealing to the customer given his history.
A customer profitability management (CPM) program helps companies begin to lay the foundation for building a B2B lead generation program that will maximize average new customer profitability and corporate earnings.
A new survey of top marketing executives at large and midsize companies gauges attitudes towards customer retention and valuation.
Email is rapidly changing--trying to apply yesterday's strategy to today's most powerful marketing medium is a colossal missed opportunity and mistake.
Database marketing has quickly become integral to many organizations' CRM operations.
Now the company uses NetTracker to help move customers from the call center to the Web.
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