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Articles: Marketing Automation
The enhanced version of RightNow Service features an Offer Advisor component that equips agents with a tool that can automatically suggest potential offers or promotions that may be appealing to the customer given his history.
A customer profitability management (CPM) program helps companies begin to lay the foundation for building a B2B lead generation program that will maximize average new customer profitability and corporate earnings.
A new survey of top marketing executives at large and midsize companies gauges attitudes towards customer retention and valuation.
Email is rapidly changing--trying to apply yesterday's strategy to today's most powerful marketing medium is a colossal missed opportunity and mistake.
Database marketing has quickly become integral to many organizations' CRM operations.
Now the company uses NetTracker to help move customers from the call center to the Web.
MIS has collected nearly 45,000 names, a majority of which has opted-in to receive additional information from the company.
Develop policies and implement best practices that have worked for others.
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
Brand building was ranked highest among marketing priorities, despite the strong positioning efforts many vendors employed during the tech boom; the brand-building efforts may reflect both fresh faces and survivors looking to establish new markets.
TAMS wanted to implement a business intelligence project to ensure the success of its marketing efforts.
Some firms can be cavalier with customer contacts; others are slow to respond to online service requests.
Online retailers are reaching a crossroads in terms of gauging customer satisfaction, according to a recent study.
Every agent in the call center changes roles in an inbound marketing model, and it's necessary to create an incentive plan to compensate the agents for sales they make.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
CRM industry leaders talk the talk.
Six companies that set out to get measurable results, then met or surpassed their expectations.
Online consumers have become more educated and sophisticated over the past year.
You can't predict when a prospect may need your products and services, but you can stack the odds in your favor.
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