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Articles: Marketing Automation
The new software solution combines analytics, interaction automation, and personalization across channels.
Being the preferred brand is not enough in the face of quickly shifting market dynamics
Schools shift focus to generate more inquiries in-house and boost technology investments
Expenditures will exceed $1 billion worldwide by 2013
Most consumers are not active users, study shows, but easing access may spur participation
Active Endpoints leads a new wave of companies consumerizing SaaS through user-driven customizations.
CoTweet Social CRM Connector will provide organizations the ability to evaluate social media programs.
New Web-based service will also feature automated lead-generation and customer service options.
A new tool enables marketers to build one-to-one relationships with customers.
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
The cloud-based solutions will provide marketers with real-time social media analytics.
Key features include Twitter and Lithium social customer channels, automated customer answers, advanced reporting, and support for 33 languages.
Adapting to a new marketing structure
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Cognos solution leads to 50,000 new visits and revenue growth
Too much familiarity can repel customers, so designers must take pains to build the right systems
How to Demystify Women's Purchasing Behavior
Sales and marketing teams must be connected for a win-win scenario
Telco loyalty programs increasingly have the right ring
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Companies: Marketing Automation
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