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Articles: Marketing Automation
It will be the largest driver of adoption in the IT department, and the results of that will be higher consumer-technology penetration and shorter product life cycles.
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.
Successful companies will engage online customers in discussion about what they want from their products and services.
ROI increases as organizations' marketing initiatives fall in line with strategic corporate goals; four core marketing competencies help.
Demonstrate respect for the power and choice of the individual by leading with strategic change.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
More companies are turning to the Web for targeted marketing efforts.
Dynamic decision-making in an era of constant change.
"You don't want to wait until next year to see what you should be changing."
What do they know, and how do they find out?
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
CRM magazine's Colin Beasty spoke with Dan Steinbock about his book, The Mobile Revolution Rings True.
Marketers can improve sales close rates by focusing on search engine optimization and providing white papers and analyst research online.
Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts.
The Global Client gathering this week revealed how customers will benefit from SOA and the pending Epiphany integration.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
A shift from penny-pinching to business growth and the appeal of hosted solutions are contributing to a license-revenue upswing.
Companies recognize the importance of metrics, but continue to fear their perceived complexity; lack of vendor awareness is also a factor.
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