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Articles: Marketing Automation
ISM Top 15 '07: The CRM consultancy's annual awards reveal trends in process and technology, and laud the vendors that are driving them forward.
The local online advertising market is poised for rapid growth from its current $4.3 billion annual revenue due to heavy competition and new businesses entering the fray.
Genius.com comes out with a program for SalesGenius that aims at meshing the departments of marketing and sales; one analyst sees the value for companies with long sales cycles.
How to get more when you think you're getting the most.
This will be a watershed year for online marketers experimenting with the web as a channel--here's how to reach beyond the banner ad.
A database management provider finds that sometimes the most valuable ROI can be all in your head.
Companies are looking to take a piece of Second Life's digital pie because of its explosive membership, but will this move prove virtually insignificant?
10 years of getting right down to the real nitty gritty.
With the release of its Marketing and Sales Effectiveness Suite, the company attempts to facilitate clear communication between marketing and sales.
The company announces the public availability of its community platform that helps marketers to make social networking mean more than mere viral efforts.
Email marketing turns out to be highly effective at connecting with and gaining mind share with small businesses, second only to magazine ads; marketers must tailor tactics to the B2B target.
A new marketing suite should bring small and midsize players into the marketing management game by delivering enterprise marketing management features to them over the Web.
If business professionals would pause for a moment to analyze how their short-term actions can negatively affect long-term customer attrition rates, many would likely do things differently.
An environmental marketing campaign for a cartoon leads to arrests and controversy; the debate is on over where targeting demographics crosses the lines of taste and reason.
Another inconvenient truth.
New aroma-centered milk ads started a buzz, mostly among marketers.
Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged?
SugarCRM rounds out its previously SFA-focused application with new multichannel marketing and BI functionality to appeal to a wider market; one analyst calls it an evolution.
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