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Articles: Marketing Automation
Ad retargeter helps ticket aggregator's ad click-through rate rise to triple the industry average.
Sales enablement technology helps answer questions for custom orders.
IntelliResponse OFFERS helps companies improve cicks and conversions across online customer service channels.
New deal empowers marketers to manage, track, and improve ROI for LinkedIn Advertising.
Spredfast Performance Index gives brands a way to evaluate their social performance within unique business contexts.
Small businesses can leverage CRM faster and better in a digital world.
Ifbyphone's Spring 2014 Release enables marketing and sales teams to monetize and manage the surge of inbound calls from smartphones.
Melissa Data's MatchUp data quality tool consolidates duplicates into single record and determines the most accurate information.
Constant Contact's Toolkit offering lets businesses see how campaigns are doing.
Cirrus Insight brings Datahug's customer relationship intelligence to Gmail.
Marketers must use personal interaction data to build a 'contextual marketing engine,' according to Forrester Research
Brands can customize their Web sites for individual users.
The partnership between ExactTarget's Marketing Cloud and Datalogix seeks to increase the impact of social advertising campaigns.
Outspoken's new service enables brands to send MMS and SMS special offers and coupons for direct import to Apple Passbook.
ChannelAdvisor's 2014 Spring update enhances digital marketing, repricing, and fulfillment capabilities for online retailers.
Shift's Twitter Ads solution is a self-service tool for marketers to leverage Lead Gen Cards, CRM Matching, Retargeting, Twitter ID Tailored Audiences, Conversion Tracking, and more.
Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.
A changing landscape calls for a shift in marketing strategies.
The deal is the latest in a series of acquisitions in the marketing automation space.
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