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Articles: Marketing Automation
The acquisition of Docalytics extends Contently analytics to downloadable content.
MSG's U-Dial offers manual dialing, call monitoring, quality control, and call recording functions.
Atlas provides a messaging infrastructure, security, and back-end analytics.
SmartAds is the latest addition to the YOUBORA analytics platform.
Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
Zaius' freemium behavioral marketing engine enables B2C marketers to optimize targeting on Google and Facebook.
New capability enables marketers to see real-time marketing performance from social media posts that contain photos.
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Customizable and mobile-optimized templates enable companies to create and launch content-driven digital experiences.
The startup offers a seal that lets consumers identify and engage with brands through email.
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
IOVOX's call tracking will deliver insight to Cobweb's small business customers.
StreamSend Insights can help businesses send email based on actual Web site or shopping behavior.
Two departments that haven't always seen eye to eye need each other now more than ever before
The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.
New features help companies manage outbound campaigns.
VisualDNA will use Crosswise's DeviceMap to increase cross-channel audience reach.
Resource/Ammirati is the first digital marketing agency to be acquired as IBM builds out its Interactive Experience practice.
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