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Articles: Marketing Automation
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
Integration gives marketers and sales teams actionable insights into customer calls right inside Microsoft Dynamics 365.
Insights and reporting allow companies to measure real-world ROI from mobile marketing campaigns.
Flight PHL offers visualization, collaboration, and digital copyright protection.
LoyaltyExpress customers can now access a custom marketing store in Salesforce.com.
The acquisition brings together mobile media and location intelligence.
Vertical Video Takeover and Vertical Video Reveal allow publishers to create new video ad inventory for today's mobile user.
The sentiment tracking feature captures and reports on customer reactions to marketing collateral.
The two marketing data companies will rebrand under the name V12 Data.
Glassbox's Digital Experience Performance Analytics (DEPA) solution offers precise measurement of customer experiences in digital channels.
Email Copilot's deliverability monitoring technology will complement Return Path's existing Email Optimization suite.
Extole Loyalty & Membership helps retailers reward new customers at signup and advocates post-purchase.
SaleCycle launches email solutions to enable companies to target visitors with automated, personalized emails wherever they are in the buying journey.
Vistar's partnerships with LiveRamp and Acxiom enable new targeting and measurement strategies for out-of-home media.
BlueJeans onSocial enables authentic widespread video collaboration over Facebook Live.
Tenjin enhanced its platform with mobile analytics, attribution and ad network data aggregation for tracking, analyzing, and optimizing app marketing campaigns.
Xerox's new offerings will help companies improve customer communications and automate transaction processing.
Social Media Analysis taps into Experian's data services and SpotRight's social media intelligence to help companies understand audiences.
The integration between Resonate and Adobe Audience Manager provides access to deep consumer insights on first-party audiences.
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