Articles: Sales Automation
Among the advances in SalesLogix 6.2 are more tightly coupled sales and customer service capabilities, better access to opportunity data (including new-opportunity analytics), improved language support, and an expanded roster of customizable features.
The company now has control over its order process, and soon will be able to get rid of its legacy billing system entirely.
The problem is that CRM focuses way too much on who and what, and not nearly enough on how.
Sales and marketing should be as much science as they are art--driving much of the transition from art to science is a process-improvement methodology that comes to us from the manufacturing world, namely Six Sigma.
Pricing optimization systems provide better customer segmentation, better deal-building engines, improved communication with management and pricing analysts, and better markdown strategies.
The burgeoning company needed a better way to keep in touch with clients.
The company conducts daily demos for its prospects. Once a client signs up on the Web site, a confirmation email is sent with the date and time of the client's demo, as is a reminder one hour before the scheduled appointment.
Anthony Nelson, formerly a consultant at Scient and a global Web strategist at software vendor PTC, will fill the new C-level role.
If mobile CRM is deployed with care the results can be outstanding.
Effective SOM systems allow retailers to access all the information they need to place orders with just a few clicks of the mouse.
The banking industry is pioneering the cultural shift where everyone is a salesperson.
Cummins had an undisciplined process for direct communications with customers, virtually no direct marketing via email, and customers could not provide feedback.
The biggest issue was the initial process of migrating historical marketing information.
Vendors are combining MRM with campaign management to leverage a broad spectrum of functions, including planning, execution, and measurement.
The company now has the ability to track campaigns and responses to determine which campaigns are generating the most profit.
McCloskey says that over the past nine months FrontRange has taken significant steps to change its corporate perspective regarding GoldMine, deciding to step up research and development.
Going public creates a new set of challenges for Salesforce.com. Not only must its management continue to comply with ongoing and increasingly complex disclosure regulations, but it must also contend with the overnight wealth enjoyed by the company's currently faithful employees.
Times have changed. Many of today's CRM solutions have matured and are delivering the capabilities for customers to leverage best practices easily, without heavy reprogramming.
Open source technologies are starting to crop up in CRM, from the server platform to the user interface.
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Companies: Sales Automation
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