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Articles: Sales Automation
There's no "short cut" to customer enlightenment - instead, companies must do the hard work to understand customer processes, issues, and opportunities, set clear goals (supported by specific actions and metrics), and prioritize the "long list" of possible projects into a series of steps that can improve customer value and demonstrate results.
Analyst: Pavement-pounding salespeople remain skeptical about CRM
Buyout of Navision expands global presence.
Visual Elk seen as key to corralling remote salespeople
London-based researcher Datamonitor says PRM and ERM have limited market opportunity today
SAS Institute has been pouring research dollars into building an analytical tool for the marketing community, in hopes of picking up sales in the hot CRM space.
With increased competition in online and offline marketplaces, organizations are turning to CRM to attract and retain customers.
Oracle Corp. and Dendrite International Inc. this week announced completion of a jointly developed CRM solution for the pharmaceutical market.
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
IBM is implementing a system accessible by 75,000 sales and support employees.
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Companies: Sales Automation
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