Articles: Sales Automation
NTP's case against RIM is causing uncertainty, and creating opportunities for competitors.
Southwest's desktop program DING! is indicative of the next phase of direct, permission-based marketing to consumers looking for flight deals.
Don't allow purchasing to make decisions that the service/warranty department knows nothing about.
Trust not the consultant who says CRM will forecast for you.
End-users are looking for answers as they wait for the planned acquisition to close.
The market is expected to outstrip the growth rates of traditional CRM, with the U.S. market faring substantially stronger than its European counterpart.
Web merchants are offering ways to lure in customers as online retail sales are expected to jump 25 percent this holiday season.
Sage CRM SalesLogix is listed as a leader in both the midmarket and small business categories; analyst says this market will continue to merge its deployment models.
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
The search and content management software vendor, previously an IBM partner, joins that firm's herd to provide expertise in unstructured info wrangling.
Eloqua's Marketing Conversion suite gives both divisions insight into what the other is doing.
Lou Fusz Automotive Network turns to AVV from Autobytel.
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Capture cooperation and excitement around CRM technology for its full benefits.
Donna Fluss, principal of DMG Consulting, spoke with CRM magazine's Colin Beasty about her new book, "The Real-Time Contact Center."
Wireless immediacy allows enterprises to pursue CRM simplicity with powerful rewards for everyday functions.
Test to understand what compels customers to convert.
Preannouncements for Winter '06 highlight on-demand support, a sign of the company's drive to expand customer service functionality.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
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Companies: Sales Automation
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