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Articles: Sales Automation
Are they untapped potential or risky business?
Make change-agent sales methodology work by transitioning from a feature and benefit seller to a strategic seller.
Migrating to iRadeon's version of SugarCRM saves a search engine marketing company both.
To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
A credit union uses service as a competitive advantage over price.
Field-service management and optimization lead to enhanced productivity and significant cost savings.
Email as an independent marketing channel is growing increasingly irrelevant.
Automate sales compensation management--doing so adds significant value to the entire sales process.
Gift cards help retailers beat some holiday sales forecasts, with spending up 8.7 percent.
A full-production environment that's part of Salesforce.com's Winter '06 release, Sandbox gives companies the chance to build and test applications prior to deployment.
NTP's case against RIM is causing uncertainty, and creating opportunities for competitors.
Southwest's desktop program DING! is indicative of the next phase of direct, permission-based marketing to consumers looking for flight deals.
Don't allow purchasing to make decisions that the service/warranty department knows nothing about.
Trust not the consultant who says CRM will forecast for you.
End-users are looking for answers as they wait for the planned acquisition to close.
The market is expected to outstrip the growth rates of traditional CRM, with the U.S. market faring substantially stronger than its European counterpart.
Web merchants are offering ways to lure in customers as online retail sales are expected to jump 25 percent this holiday season.
Sage CRM SalesLogix is listed as a leader in both the midmarket and small business categories; analyst says this market will continue to merge its deployment models.
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
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Companies: Sales Automation
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