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Articles: Sales Automation
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A CRM pioneer's look at the evolution of sales and marketing tools.
A new reality emerges for the people-process-technology mix.
Infusionsoft updates its marketing software with a user-intuitive, fuss-free interface.
Rounding up a slew of announcements from the on-demand CRM provider, including a half-price deal targeting Salesforce.com customers.
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
With the release of Maximizer 10.5, the Canadian CRM mainstay adds to its wireless capabilities and spruces up the value to SMBs.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Are misdirected sales incentives putting your brand at risk?
An update to the ongoing story of Entellium's self-destruction.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.
New research shows consistent disappointment with indirect methods—and explains why.
Sometimes you need more than CRM automation.
WiMax World '08: "Customers can get a lot of benefits out of WiMax if we take the complexity out of it," a Sprint executive says.
Success Metrics releases Birst, a software-as-a-service business intelligence package with a free entry-level offering and a surprising focus on verticals.
Methodology and training firm Sales Performance International gathers up its scattered client data with Jigsaw Data's online contact management.
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