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Articles: Sales Automation
Honeywell Aerospace had to plot an entirely new flight path to navigate often-turbulent CRM skies.
Ciena Corp. discovered that 3-D can be A-OK.
Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.
The on-demand CRM vendor posts a big IPO, suggesting the tech market is still buoyant.
The Compel Winter 2008 release from Centive features an interactive dashboard allowing sales pros to view their stats in one place.
Introducing a sales automation system for the people who must actually make a product work for the customer: the sales engineer.
Update your Outlook: The CRM software provider has changed its name to Concursive Corp., and its flagship CentricCRM product becomes Concourse Suite.
"Marketers have to work harder than ever before in order to sell," says a presenter at a search marketing conference.
With Antenna Software, the sales force for satellite-service provider DirecTV gets information when it's most needed.
Covad achieves fat customer satisfaction with HyperQuality.
An international provider of air compressors gets Longwood Software to pump up its extensive library.
In the business of producing all-terrain vehicles (ATVs) and motorcycles, customer service can get downright dirty.
Forward thinkers come together to learn how customers are changing the business landscape/
As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way?
Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
The one overarching trend that will likely make an indelible mark on customer-centric strategies will involve social networking in a big way.
The Montana-based CRM software provider unveils the November '07 edition of its flagship product, replete with trendy new features.
New research suggests that training your sales team in-house isn't the best way to get lasting results -- but choosing the right outside partner can be tricky, as well.
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Companies: Sales Automation
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