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Articles: Sales Automation
No more customer-reference fire drills.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
CRM won't solve everything. You still need skilled salespeople to get it right.
Alternative communication channels in healthcare marketing.
The productivity suite provider integrates email and CRM, beefs up its Projects application, and entices Salesforce.com users to switch over.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Words, words, words. Why don't they mean what they used to?
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
Big or small, they can deliver real business value.
AIIM report details traits of today's Enterprise Content Management industry.
Ten essentials for a marketing portal.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
The marketing automation provider brings social media monitoring onto its platform.
In a tough economy, intelligent lead generation proves its importance.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
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Companies: Sales Automation
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